#Japan #Tokyo #Food Waste #Hiraga Inc. #SDGs Information

Hiraga Inc. Selected for a Food Loss Reduction Initiative

On June 6, 2025, Hiraga Inc. (headquartered in Nerima, Tokyo), led by CEO Keiji Nakamae, was officially selected for the Ministry of Environment's model project aimed at reducing food loss associated with consumption behaviors in FY2025. This initiative aligns seamlessly with the company’s objective to become Japan's leading expert in resolving retail challenges.

The project will further enhance Hiraga's SDGs information dissemination program, known as "Choi-Sasu." This program aims to implement consumer campaigns at retail locations, particularly in the Kansai region, with the goal of minimizing food loss. Examples of such campaigns include encouraging the purchase of products nearing their expiration dates. Additionally, Hiraga will create and distribute informational materials and notices at retail locations to stimulate changes in consumer behavior.

Background and Purpose of the Initiative

According to estimates from the Ministry of Environment and the Ministry of Agriculture, Forestry and Fisheries, Japan generated approximately 4.72 million tons of food waste in FY2022. Of this, around 2.36 million tons stemmed from business-related food waste. The government has set a new target to reduce business-related food waste by 60% by FY2030 compared to the figures from the year 2000, aiming for a reduction of 2.19 million tons. This necessitates additional measures to further diminish waste.

Hiraga is committed to establishing a framework that empowers consumers to contribute to food waste reduction during their daily shopping endeavors. The company aims to intensify its efforts towards achieving a sustainable society.

About Hiraga Inc.

Hiraga Inc. has been devoted to solving various challenges in marketing since its establishment in 1956. The company has catered to diverse retail needs, providing services that include promotional consulting based on 52-week merchandising strategies, planning and operation of promotional management systems, as well as multi-channel marketing utilizing social media.

Hiraga supports clients throughout all stages, from investigation to the execution of strategies and the verification of their effectiveness. This comprehensive assistance positions the company as a unique entity in the promotional and printing industry, aspiring to contribute actively to the revitalization of the retail sector.

Company Overview

• - Company Name: Hiraga Inc.
• - CEO: Keiji Nakamae
• - Headquarters: 3-20-2 Toyotama-Kita, Nerima, Tokyo 176-0012, Japan
• - Website: Hiraga Inc.

With this selection from the Ministry of Environment, Hiraga Inc. not only reaffirms its commitment to sustainability but also positions itself as a leader in innovative solutions for the retail industry, facilitating significant change toward a more sustainable consumption model in Japan.