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Webinar Replay: '0.5 Second Visual Strategy'

In response to overwhelming demand, GOURICA Inc., based in Shibuya, Tokyo, is excited to announce a replay of its highly acclaimed webinar, '0.5 Second Visual Strategy.' Originally held in March, this session is set for June 24, 2026, and focuses on transitioning from intuition-based decisions to data-driven design strategies.

As businesses unveil new or revamped products, challenges often arise. For example, have you ever launched what you thought was a compelling design only to see it buried on the shelf? Or have you noted a high foot traffic in stores but struggled to attract customers to specific sections? This webinar addresses these issues head-on, offering practical strategies for businesses seeking improvement.

Leveraging the integration of neuroscience and data analytics, this session introduces attendees to 'Affective Brain Engineering.' This innovative approach scientifically decodes customer behavior on a subconscious level. Participants will explore diagnostic methods covering everything from packaging design to visual merchandising and store navigation. The goal? To ensure products are instinctively chosen by customers.

The webinar aims to transform the unreliable indicators of 'experience' into concrete strategies grounded in science. Here’s what attendees can expect to gain:

• - Brand Reinvention: Learn techniques to refresh your brand without diluting its existing value, ensuring that it resonates as 'new' in the consumer's mind.
• - Mental Inception: Discover ways to subconsciously implant awareness of new products from scratch.
• - Visualization of Sales Assurance: Master data utilization techniques that provide confidence in your product launch or store placement before it happens.

Audience Recommendations

This webinar is ideal for:

• - Manufacturers looking to elevate brand recognition and protect brand equity through improved packaging.
• - Retailers and Distributors seeking to optimize product placement and display based on data-driven insights.
• - Store Developers and Merchandisers wanting to manipulate customer pathways to increase dwell time and purchasing rates.

Event Details

• - Date: June 24, 2026
• - Time: 12:00 PM - 1:00 PM (JST)
• - Location: Online via Zoom (Links will be sent to registrants)

Speakers

• - Shoichi Uratani: Senior Technical Expert Manager at Konica Minolta, concurrently serving as a Visiting Professor at Hiroshima University.
• - Satoru Inoue: Manager at Konica Minolta, also a Visiting Professor at Hiroshima University.
• - Hiroko Sato: Moderator from GOURICA's Go-Insight division.

Participation Cost

• - Free of Charge: Advance registration required.
• - Note: Unfortunately, we ask industry competitors to refrain from participating.

Application Link

Don't miss the chance to enhance your business strategy! Register here.

About GOURICA Inc.

GOURICA is a forward-thinking marketing firm based in Shibuya, Tokyo. With a mission to create a freer and richer world through rationalization, GOURICA specializes in driving digital transformation (DX) in marketing services. Their offerings include optimizing supply chains for promotional materials and providing efficiency systems for marketing departments, all backed by thorough data analysis to optimize returns on marketing investments.
For more information, visit GOURICA's official website.