#Japan #PFAS #Water Purifier #Suginami #ULeAU

A New Era in Water Purification: Introducing ULeAU COOL

In an age where awareness about water quality is at an all-time high, concerns over contaminants like PFAS (per- and polyfluoroalkyl substances), microplastics, and pesticides have rapidly escalated. Etec Co., Ltd., headquartered in Suginami, Tokyo, has responded to this pressing issue by launching their cutting-edge, completely Japanese-made water purifier, ULeAU COOL, beginning June 19, 2026. Following pre-launch sales at their official shop, wider availability will begin on Amazon by June 25 and on Rakuten in early July.

What is ULeAU COOL?

The ULeAU COOL is the next-generation model of Etec's long-standing best-seller, the ULeAU, known for producing delicious purified water simply by pouring tap water into it. Since its debut, the ULeAU series has garnered over 10,000 customer reviews, allowing the development team to analyze and address real user concerns and daily inconveniences when it comes to water purification and safety.

The ULeAU COOL not only retains the cherished qualities of its predecessor but is significantly upgraded in terms of functionality and design to align with modern lifestyles. Crafted with exceptional safety standards and operability in mind, every component—from the main body to the cartridge—is made in Japan by skilled artisans.

Key Features of ULeAU COOL

1. Effective Removal of PFAS and Pesticides

The ULeAU COOL boasts impressive filtration capabilities, verified by independent testing. The purifier effectively removes residual chlorine, lead, and harmful substances including PFAS and various pesticides, achieving over 80% removal of PM2.5 particles. Notably, glyphosate, a widely-discussed herbicide, has also been shown to be eliminated by over 94% in testing. Both the body and cartridge are manufactured domestically and are free from harmful substances like BPA, silver ion antibacterial agents, surfactants, and graphene oxide.

2. Innovative Design for Easy Refilling

One of the key feedback points regarding previous models was the inconvenience of removing the lid to refill water. The ULeAU COOL addresses this with a patented structure allowing for easy water pouring by simply unscrewing the cap. Water is added from above without directly impacting the cartridge, preventing the activation of charcoal and minerals from washing away. The addition of a removable raw water returning plate simplifies cleaning while ensuring that purified and tap water do not mix.

3. Natural Mineral Infusion for Flavor Enhancement

The purifier doesn’t just eliminate impurities; it also enhances the natural taste of water. Using a proprietary blend of safe natural minerals, such as calcium and magnesium, ULeAU COOL provides a clean, rich flavor reminiscent of spring water, unlike artificial additives. Each mineral sourced is tested for safety, confirming the absence of radioactivity and asbestos.

Development Journey

The ULeAU, a pioneer in compact water purification, previously earned recognition for its ability to provide delicious water with high purification rates. However, the development team recognized the need for enhancement to address user feedback on minor inconveniences like the difficulty of opening the lid and changing cartridges. Motivated by a commitment to usability without compromising the quality of filtration, the ULeAU COOL was born.

Through extensive efforts to balance efficiency and flavor extraction, the new design prevents forceful water entry from affecting the cartridge contents, ensuring the product’s integrity remains intact. Each innovation reflects Etec's dedication to consumer safety and satisfaction, aiming to deliver a water purifier that enhances both taste and health safely.

Product Overview

• - Product Name: ULeAU COOL Water Purifier (Model: ULC-0100)
• - Retail Price: ¥8,900 (tax included ¥9,790, includes one cartridge)
• - Replacement Cartridge Price: ULeAU Cartridge ¥4,800 (tax included ¥5,280, Model: FCU-0400)
• - Dimensions: 182mm (W) x 88.5mm (D) x 257mm (H)
• - Weight: 610g (with cartridge)
• - Purification Capacity: 1.0L
• - Filtration Flow Rate: 0.2L/min
• - Filter Materials: Activated carbon, non-woven fabric, and titanium silicate
• - Cartridge Replacement Interval: Approximately every four months (based on daily use of 1-3L) or a total filtration volume of 400L
• - Sales Schedule: Official shop pre-sale on June 19, 2026; Amazon sales from June 25; Rakuten in early July.

Conclusion

Etec remains committed to providing filtered water that assists in daily health and wellness. With ULeAU COOL, users can enjoy peace of mind about water safety while experiencing the smooth, vibrant taste that nature intended. By refining their technology to eliminate fears of contamination and providing easy usage, Etec aims to enhance the lives of consumers everywhere.

For further information, please visit the official ULeAU COOL website at uleaucool.jp.