Explore Authentic Nature and Culture with Family Tours in Japan's 'Furetemina' Initiative!

Experience Real Nature and Culture with 'Furetemina'

If you're looking for a memorable adventure with your family, look no further than 'Furetemina', an initiative by JR East's HAPPY CHILD PROJECT. This program is dedicated to providing young travelers with unique experiences that not only encourage learning but also help create lasting family memories.

Special Courses Offered

1. Experience Winter in Tadami

Date: February 22, 2026
This two-day adventure in the snow-covered region of Tadami allows families to engage in winter activities such as making snow huts (kamakura) and snow trekking. A ride on the scenic Tadami Line will take you from Aizukawaguchi Station to Tadami Station, where you'll soak in the breathtaking winter landscapes.

On the second day, families can enjoy various snow activities right outside their accommodation, including snowshoeing and sledding, providing a perfect opportunity for children to connect with nature. Plus, indulge in delicious local cuisine, featuring unlimited Fukushima beef at dinner and create your own mochi (rice cake) during lunch for an authentic cultural experience.

Price: 29,800 yen for adults, 18,800 yen for elementary students.
Minimum Participation: 15 people

2. Behind-the-Scenes of Aomori Airport

Date: March 14, 2026
This exclusive two-day tour for 20 participants offers an unrivaled view of Aomori Airport, where you'll get to see the everyday operations that usually remain behind closed doors. Engaging with JAL flight attendants will provide insight into their roles, and you’ll enjoy a taste of local culture at the Aomori Nebuta Festival with hands-on experiences like making traditional waist bells (suwa) and enjoying the famous 'Nokke-don' seafood bowl.

Price: Starting from 67,800 yen for adults.
Minimum Participation: 10 people

3. Dinosaur Adventure in Fukui

Date: March 21, 2026
Journey to Fukui, known for its rich dinosaur heritage, where families can explore the renowned Fukui Prefectural Dinosaur Museum, featuring impressive dinosaur skeletons and models. Participants will also get to ride the XR bus 'WOWRIDE', blending augmented and virtual reality to enrich the experience. A visit to the Echizen Railway will allow for an unforgettable hands-on experience where children can test their skills driving a real train!

Price: 63,000 yen for adults.
Minimum Participation: 15 people

How to Sign Up

Booking is available via the 'Japan Travel, Rail Travel' website. Reservations can fill up quickly, so act fast to secure your spot!

Explore the enriching world of 'Furetemina', where experiences are meticulously curated to foster personal growth and cherished family moments. As part of the larger HAPPY CHILD PROJECT, it aims to support families and create lasting memories through authentic interactions with Japan's rich culture and unspoiled nature.

For more details about the project, visit HAPPY CHILD PROJECT and see how you can be a part of this inspiring initiative.

Company Vision

At JR East, we believe that travel should enhance lives by creating connections between people and communities. Our commitment is to foster sustainable tourism that brings new value to society and strengthens relationships with local regions. By continuously innovating and delivering unforgettable travel experiences, we aim to enrich the lives of our customers and the communities we serve.