Exploring Behavioral Data Utilization and Advertising in Banking with AdvertisementMind's Study

AdvertisementMind Collaborates for Innovative Banking Study

In an exciting move towards enhancing marketing strategies in the banking sector, AdvertisementMind, a Tokyo-based company, has launched a new initiative in collaboration with Ikeda Senshu Bank and Hakuhodo. This experimental study, set to commence in October 2025, aims to explore the potential of behavioral data utilization and targeted advertising in selected Ikeda Senshu Bank branches and ATM corners.

Overview of the Experiment

The experiment will integrate Beacons installed in the bank's physical locations with AdvertisementMind's innovative location-based marketing platform, 'pinable.' This advanced platform will allow for the anonymous analysis of customer behavior within the bank's premises. By leveraging the power of pinable, the team will deliver real-time informative content and advertisements directly to customers' smartphones, based on their location data. Hakuhodo, a renowned advertising firm, will contribute to the study by providing data-driven insights and strategic planning.

Objectives of the Study

The primary goals of this experiment are to:
1. Enhance customer understanding through offline flow data collection and analysis in banking.
2. Validate the high-precision marketing capabilities of 'pinable'.
3. Diversify the methods of informing customers about banking services to enhance customer experience.
4. Investigate the creation of a regional revitalization advertising model in collaboration with local businesses.

Understanding 'pinable'

AdvertisementMind's 'pinable' serves as a sophisticated location-based marketing platform that utilizes a network of approximately 52,000 Beacons installed nationwide. By integrating various partnered applications with location data capabilities, 'pinable' enables the real-time delivery of advertisements and promotional notifications to users who visit designated areas or stores. This platform promotes seamless collaboration among advertisers, retailers, and application operators, thereby facilitating its adoption across numerous sectors, including retail, transportation, and finance.

What is a Beacon?

A Beacon is a compact device that utilizes Bluetooth Low Energy (BLE) technology to communicate with nearby smartphones. It enables the delivery of notifications and content based on the user's location, even in places where GPS signals may be weak such as indoors. This has led to the growing use of Beacons in commercial facilities, transportation hubs, and financial institutions.

About Ikeda Senshu Bank

Name: Ikeda Senshu Bank, Ltd.
Location: 18-14 Chayamachi, Kita-ku, Osaka, Japan
CEO: Hiroichi Sakaguchi
Established: September 1, 1951
Website: Ikeda Senshu Bank

About Hakuhodo

Name: Hakuhodo Inc.
Location: Akasaka Biz Tower 5-3-1 Akasaka, Minato-ku, Tokyo, Japan
CEO: Kenji Nagakura
Established: February 11, 1924
Website: Hakuhodo

About AdvertisementMind

Name: AdvertisementMind Inc.
Location: 2-8-1 Kanda Tsukasacho, Chiyoda-ku, Tokyo, Japan
CEO: Naoki Kiritani
Established: December 16, 2024
Website: AdvertisementMind