Introduction of Baby Care Room 'mamaro' at Aeon Mall Musashi Murayama

The Future of Baby Care: 'mamaro' at Aeon Mall Musashi Murayama

On October 29, 2025, a new standard for parent-friendly facilities will open its doors at Aeon Mall Musashi Murayama in Tokyo. The ‘mamaro’ baby care room, developed by Trim Corporation, will provide an innovative space for parents and caregivers to tend to their little ones. With features designed to meet various needs, including breastfeeding, diaper changing, and preparing baby food, ‘mamaro’ is set to redefine convenience in baby care.

Since its launch in 2017, the ‘mamaro’ initiative has rapidly evolved, with installations in public spaces and commercial facilities across Japan, achieving over 800 units installed and 1.5 million uses by March 2025. What sets ‘mamaro’ apart is its modular design, which allows for easy installation in existing spaces without the need for extensive construction. Each unit is a private room with a lock, fostering inclusivity and gender equality in public facilities by accommodating all caregivers regardless of gender.

The introduction of ‘mamaro’ at Aeon Mall is supported by TIS Corporation, an advocate of smart service implementations aimed at tackling social issues in Tokyo under the initiative ‘Be Smart Tokyo ’. This collaboration reflects a commitment to enhancing urban living through smart, inclusive solutions.

Features of 'mamaro'

The ‘mamaro’ baby care room is designed for functionality within a compact area, measuring approximately the size of a tatami mat. Here are some key specifications that highlight its practicality:

- Size: Height - 203 cm, Width - 180 cm, Depth - 90 cm (Interior height - 190 cm, Interior area - 1.28 m²)
- Facilities: Equipped with a sofa, movable seating, a monitor, and power outlets for added convenience.
- Technology Integration: The unit is equipped with software that links to a smartphone app, allowing real-time monitoring of usage and the collection of user data.

These features are designed not only to facilitate parenthood but also to encourage gender diversity and inclusion, aligning with SDGs principles. The growth of ‘mamaro’ installations is a testament to its effectiveness and the need for supportive infrastructure for modern families.

About Trim Corporation

Founded in November 2015 and headquartered in Yokohama, Trim has steadily positioned itself as a leader in providing innovative solutions for public and commercial spaces. With a vision to support modern parenting, Trim's focus on creating accessible baby care environments makes it a pivotal player in enhancing family life.

- Website: Trim Corporate Site

About Aeon Mall Musashi Murayama

Opened in November 2006, Aeon Mall Musashi Murayama has been a cornerstone of the community. The introduction of ‘mamaro’ further solidifies its role as a family-friendly destination, equipped to meet the evolving needs of its visitors.

- Website: Aeon Mall Musashi Murayama

Impact of 'Be Smart Tokyo '

This initiative by Tokyo aims to harness cutting-edge technology to create a comfortable and functional urban environment. The ‘Be Smart Tokyo ’ program emerged from a desire to solve societal challenges while fostering inclusivity in all aspects of urban living.

- Learn More: Be Smart Tokyo

TIS Corporation Overview

TIS is part of the TIS INTECH Group and has been a reliable partner for a diverse range of industries, providing technological solutions for over 50 years. By focusing on innovation and collaboration, TIS aims to co-create IT services that contribute to a prosperous society in Japan and the ASEAN region.