T/Q Launches 'Heat Guard Shirt' for Comfort in Business
T/Q, a men's fashion brand under Takakiyu Co., Ltd., is proud to announce the release of its latest product—the 'Heat Guard Shirt'. This innovative shirt is designed with the scorching summer season in mind, aimed at enhancing comfort in professional settings. Utilizing heat-resistant materials known as 'Heat Guard', this shirt ensures a pleasant wearing experience even on the hottest days.
Meeting the Growing Demand for Comfort
The development of the 'Heat Guard Shirt' comes as a response to the increasing number of scorching days and rising temperatures during summer months. Individuals today are more concerned than ever about how to stay comfortable while working in business environments, especially when commuting or traveling outside. There is a rising demand for attire that mitigates temperature increases caused by the sun and offers relief from discomfort due to perspiration.
Furthermore, the new shirt not only needs to be comfortable to wear but must also be practical. This includes considerations for easy maintenance and transparency reduction, ensuring that men can maintain a professional appearance without worry in hot weather.
Key Features of the Heat Guard Shirt
1.
Triple Functionality for Sun Protection
The shirt is crafted from a full dull fabric that reduces ultraviolet (UV) rays, visible light, and near-infrared radiation. This effectively cuts down on the heat gain that can happen in clothing due to sunlight exposure. With this fabric, T/Q aims to create a comfortable wearing environment even in the hottest of seasons.
2.
Thermal Regulation
By minimizing near-infrared rays, the 'Heat Guard Shirt' prevents heat from permeating the fabric, effectively reducing the internal temperature of the garment. This feature supports a comfortable experience, particularly during outdoor activities or commutes where individuals are frequently exposed to sunlight.
3.
Easy Care with Stable Shape
The shirt incorporates easy-iron technology to reduce wrinkles after washing, making it simple to maintain and wear. For busy professionals, this design also promotes a pristine appearance with little effort, catering to a practical lifestyle.
4.
Cool Touch Collar
The inner collar is designed with a cooling material that provides a refreshing sensation against the skin. This feature mitigates discomfort often felt around the neck, especially during high temperatures, offering extra comfort during busy days.
5.
Transparency Reduction for Peace of Mind
The shirt blocks visible light, which helps minimize transparency, a common concern during the heat of summer. This assures wearers that they can maintain a professional look in any setting.
Product Overview
- - Product Name: Heat Guard Shirt
- - Price: ¥6,490 (tax included)
- - Colors Available: 8 colors
- - Sizes: S/M/L/XL/2XL
- - Release Date: April 8, 2026
- - Available At: T/Q stores and Takakiyu's official online shop (https://online.taka-q.jp).
About T/Q
T/Q strives to deliver a blend of quality and practicality that fits seamlessly into everyday life. Committed to offering products that balance simplicity with refined materials, design precision, and an excellent silhouette, the brand endeavors to create clothing that makes a noteworthy difference upon wearing. Their garments are designed for versatile use; suitable for both business and casual wear, T/Q caters to the diverse lifestyles of modern consumers, always emphasizing quality and comfort in “daily wear” that individuals will want to reach for regularly.
Company Information
- - Company Name: Takakiyu Co., Ltd.
- - Business: Planning and sales of men's and women’s clothing and associated goods.
- - Headquarters: 〒173-0004 Tokyo, Itabashi-ku, Itabashi 3-9-7
- - Establishment: June 30, 1950 (75 years in operation)
- - Capital: ¥100 million
- - Stock Exchange: Tokyo Stock Exchange, Standard Market (Ticker: 8166)
- - Listing Date: August 1989