#USA #Austin #Delta Air Lines #SXSW 2025 #Spiro Agency

Spiro and Delta Air Lines at SXSW 2025

On March 8, during the Brand Innovators Marketing Leadership Summit at SXSW in Austin, global experiential agency Spiro will engage with key executives from Delta Air Lines to discuss the transformative power of experiential marketing. This panel will dive deep into how brands can leverage unique experiences to strengthen connections with their audiences and achieve measurable business outcomes.

Spiro's SVP of Sales, Julie Haferkamp, alongside Delta Air Lines' General Manager of Experience Strategy, Natalie Lennox, will share insightful strategies on cultivating customer loyalty through experiential initiatives. As marketing landscapes evolve, the need for impactful and meaningful engagement has never been greater.

The Importance of Experiential Marketing

As brands continue to adapt to a competitive environment, the discussion will focus on how experiential marketing serves as a critical channel to break through the noise. "At a time when marketing leaders are being asked to do more with less, the experiential channel offers powerful ways to create impact that resonates well beyond a single activation," stated Haferkamp. By utilizing experiences that resonate with customers, brands can foster deeper connections that contribute to long-term loyalty and advocacy.

Insights from the Panel

The panel is expected to reveal how Delta Air Lines crafts its experiential strategies to ensure they align with business objectives while generating real value. This approach is not just about single events but creating a sustained marketing impact that continues to engage the target audience long after the initial interaction.

In addition, the discussion aligns with Spiro's latest lite paper titled MORE WEIRD, MORE WOW, which provides marketers with innovative methods to maximize ROI from experiential marketing efforts, especially at significant events like SXSW. This paper underscores the importance of strategic planning and execution in crafting memorable experiences that not only engage but also convert.

The Role of Brand Innovators

Brand Innovators plays a pivotal role in this ecosystem by bringing together marketing executives and thought leaders to discuss relevant trends and developments within the industry. The summit focuses on innovation, storytelling, and strategic brand engagement, providing a collaborative platform for sharing insights that help brands navigate the evolving marketing landscape.

About Spiro

Spiro, a leading global experiential agency, is dedicated to building powerful connections between brands and their consumers. By partnering with some of the world's most recognized brands, Spiro harnesses the science of attraction to design impactful events and experiences. Their proprietary Experiential Intelligence system grants them a deep understanding of customer motivations, allowing brands to position themselves effectively in the eyes of their audiences.

For marketers looking to harness the transformative power of experiential marketing, this panel at SXSW 2025 presents a unique opportunity to learn from industry leaders and gain insights that can be implemented in their own strategies. By emphasizing the importance of experiential marketing in today’s crowded market, Spiro and Delta Air Lines are set to inspire a new wave of marketing innovation.