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Exploring the Connection Between Flowers and Memories

On August 7, a significant day known as “Flower Day,” LIVENT Co., Ltd., a company dedicated to preserving memories through life ceremonies, flower gifts, and digital services, released results from their latest survey titled “Flower and Life Memory Investigation.” This nationwide study involved 3,000 individuals and specifically focused on 242 participants who not only associated flowers with memories of people but also frequently remembered those passed.

Key Findings

The survey revealed profound insights regarding how flowers play a role in invoking memories of loved ones. Not surprisingly, the primary individual recalled by both men (45%) and women (51%) when they see flowers is their mother. Following mothers, the second most recalled person differs by gender; for men, it is their spouse or partner (21%) while for women, it is their father (11%). This illustrates a deep-rooted connection between flowers and familial relationships.

Reasons Behind These Memories

The predominant reason for recalling individuals through flowers is strikingly simple yet powerful: “because it was their favorite flower.” This was the response of both genders, highlighting how floral preferences are often intertwined with shared memories of outings and experiences that they had with those individuals. The survey findings encourage a narrative of remembrance that is not just limited to personal emotions but extends to shared experiences.

Emotional Connections and Feelings

The association of flowers with specific individuals evokes strong emotions. In fact, when asked how they feel upon seeing flowers that remind them of someone, 43% of respondents expressed they feel a “connection with that person.” This indicates flowers are more than mere decorations or gifts; they become vessels for emotional connections, nurturing feelings of calmness (36%) and a yearning to reunite with that person (34%). Hence, flowers serve as significant objects that help people hold onto memories of their loved ones.

The Survey’s Background

LIVENT, established over 20 years ago, specializes in crafting bespoke floral tributes for funerals, deeply inspired by families’ shared stories and the favorite flowers of their deceased loved ones. Historically, the company has listened to countless families express how certain flowers trigger fond memories of their loved ones. This latest survey is an effort to quantify and confirm the emotional ties between flowers and memory that LIVENT has observed over the years.

Insights from LIVENT’s CEO

Mikami Rikiou, CEO of LIVENT, reflects on the significance of these findings, stating, “Flowers have the power to awaken memories and feelings that are often left unspoken. For over 20 years, we have captured these emotions through floral tributes, and this data reaffirms what we’ve heard from families.” He emphasizes LIVENT’s ongoing mission to create personalized farewell experiences that honor individual lives and preserve memories for future generations.

Survey Overview

• - Survey Name: Flower and Life Memory Investigation
• - Survey Dates: July 23 - July 31, 2026
• - Methodology: Online survey using QiQUMO
• - Preliminary Sample: 3,000 men and women nationwide
• - Focus Sample: 242 individuals (aged 30 and above) who frequently recall loved ones when they see flowers

- Male Respondents: 71
- Female Respondents: 171

• - Demographics: Age groups include 14% in their 30s, 19% in their 40s, 21% in their 50s, 18% in their 60s, and 27% aged 70 and above.
• - Survey Format: Single-answer and multiple-answer responses
• - Conducted By: LIVENT Co., Ltd.

What is Flower Funeral®?

The Flower Funeral® concept, established in 2002, revolutionized the funeral industry by developing customized floral tributes tailored to individual tastes. Breaking from the traditional norms of white wooden altars adorned with chrysanthemums, the service emphasizes the incorporation of the deceased's favorite flowers and seasonal blooms. Maintaining a commitment to the diversity of funeral styles implies adapting to the unique wishes of each family and their loved ones genuinely. This service includes personal touches that reflect the preferences of the departed, even offering surprising elements for family members.

About LIVENT Co., Ltd.

With a mission centered on “Forever Preserving Memories,” LIVENT is a life design company encompassing three main areas: life ceremonies, flower gifts, and digital services. Driven by a vision to create new value in an aging society, LIVENT is committed to enhancing the quality of life and emotional well-being of individuals. Founded on the principle that life’s significant moments deserve to be cherished, LIVENT aims to craft memorable experiences through its services, ensuring that each farewell is a celebration of life.

For additional information, please visit LIVENT's official website at LIVENT Official.