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Unplugged and Brave: A New Era in Mobile Privacy

In an exciting move for privacy-conscious consumers, Unplugged, the innovative company behind the privacy-focused UP Phone, has announced its collaboration with Brave. The partnership, which integrates the Brave browser as the default browsing option for the UP Phone alongside Brave Search as the main search engine, was unveiled on November 25, 2024, coinciding with the launch of their holiday campaign. This collaboration celebrates a significant milestone in the ongoing battle for digital privacy and security.

From now until December 2, 2024, as part of this campaign titled "Gratitude for Privacy", consumers will enjoy a $100 discount on the UP Phone, which is proudly equipped with the Brave browser. This special promotion leverages the high-traffic Black Friday and Cyberweek shopping period, encouraging users seeking both performance and privacy to make the switch. The discount can be accessed using the code "BRAVE" at checkout, enticing a wider audience to explore a smartphone experience designed with privacy in mind.

A Significant Leap towards Consumer Privacy

At the core of this partnership is the growing consumer awareness regarding data privacy. Ryan Paterson, CEO of Unplugged, emphasized that the UP Phone was launched in May 2024 and since then has already seen considerable interest and commercial success. He stated, "We've sold through most of our initial inventory, and another large batch is in production to meet consumer demand and upcoming partnerships." This indicates a positive reception from the market and an opportunity to engage even more users through this collaboration.

Brave, which has become renowned for its innovative approach to online privacy, boasts an impressive user base of over 30 million daily active users. The integration signals a pivotal shift towards smartphones being more than just communication tools; they are now vessels for personal privacy. Luke Mulks, VP of Business Operations at Brave, highlighted the importance of providing alternatives to the mainstream phone offerings saturated with privacy concerns. He notes, "Unplugged is introducing a new phone free from the current phone duopoly," allowing users to regain control over their data and online presence.

Features that Put Users First

The UP Phone's design intentionally avoids the traditional ecosystems governed by giants like Google and Apple. Powered by LibertOS 2.0, an operating system based on the Android Open-Source Platform, the device offers users complete liberty over their mobile experience, ensuring maximum privacy and usability. Additional features include:

• - No Ad-ID to prevent profile tracking for advertisements.
• - The UP Store, housing over 5000 apps with continual updates.
• - Privacy Center, a dashboard controlling permissions for various applications.
• - UP Suite, a comprehensive package consisting of a VPN, antivirus software, and secure messaging services.
• - Liberty Firewall to block malicious content.
• - Kill Switch, ensuring that users can instantly disconnect from all services, guaranteeing that their phone is genuinely off.

An Ongoing Commitment to Privacy

As the digital landscape evolves, the need for heightened privacy remains paramount. Users increasingly recognize the implications of data surveillance and are demanding more from their technology. The Brave browser not only positions itself as the fastest browser but also as a stalwart in protecting user privacy by blocking intrusive advertisements and trackers. Brave's comprehensive suite of privacy solutions, including Brave Search, and an in-house built AI assistant, further solidify its status as a leader in the privacy space.

As we conclude this year's holiday season, the union between Unplugged and Brave sets the stage for a new standard in mobile privacy. It empowers users with tools that allow them to take control of their digital experience while providing reliable and efficient alternatives to traditional internet practices. With increasing concerns surrounding Big Tech, this partnership is not just timely; it promises to reshape how consumers engage with their devices moving forward.

Conclusion

In a world where privacy is becoming harder to secure, Unplugged and Brave's collaboration stands as a beacon for those wanting a more transparent and responsible digital experience. As they continue to innovate and challenge the status quo, consumers now have an exciting choice that prioritizes their privacy and elevates their smartphone experience.

For anyone interested in learning more about the UP Phone and its features, visit unplugged.com or Brave's website at brave.com.