#Japan #Kobe #UCC Coffee #Hydrogen Roasting #Fresh Cube

Taste the Future with Fresh Cube Coffee

On June 30, 2026, COFFEE STYLE UCC will unveil its latest innovation: the 'Fresh Cube' hydrogen-roasted coffee, packaged in convenient vacuum-sealed packs. This coffee not only delivers exceptional flavor but also embraces sustainable practices by minimizing carbon emissions during the roasting process.

What is Hydrogen Roasting?

The roasting of coffee beans is essential for developing the unique flavors that define this beloved beverage. Traditionally, this process uses natural gas as a heat source, which contributes significantly to CO₂ emissions. UCC has pioneered a revolutionary method known as hydrogen roasting, whereby hydrogen is utilized as the heat source, drastically reducing carbon footprints.

Hydrogen roasting allows for greater temperature control and stability, particularly at lower temperatures, compared to conventional methods. This results in a coffee that boasts a delightful balance of subtle acidity and mild bitterness, complemented by sweetness and a clean aftertaste. The Fresh Cube coffee invites you to experience an environmentally conscious coffee without compromising on quality.

Product Overview

The 'Hydrogen Roasted Coffee 3P Set' will be sold for ¥1,030 (tax included). Each set contains three individually packaged 9g servings of hydrogen-roasted coffee, complete with paper filters for ease of brewing. This means you can enjoy a perfect cup of coffee without the need for any additional brewing equipment.

A New Experience in Coffee

In pursuing a better world, UCC is dedicated to unlocking the potential of coffee. Their sustainability goals include achieving carbon neutrality by 2040 and innovating in the realm of coffee roasting through hydrogen as a heat source. The commitment to sustainability is demonstrated through rigorous research and development that began in 2022, focusing on laying the groundwork for mass production with cutting-edge technology. By April 2025, UCC will roll out its hydrogen-roasted coffee in various forms for both commercial and home use, marking a significant milestone in the coffee industry.

Fresh Cube Technology

The unique Fresh Cube technology from UCC involves vacuum-sealing coffee to prevent oxidation and preserve the freshness of each cup. The individual packaging ensures that you can enjoy the taste and aroma of freshly ground coffee any time you desire. Pair it with hot water, and your delicious brew will be ready to savor.

Availability

The Fresh Cube coffee will be available for purchase at UCC's retail locations, including COFFEE STYLE UCC cafes and the official online store. A variety of stores are set to feature this product:

• - COFFEE STYLE UCC Yokohama
• - COFFEE STYLE UCC Kichijoji
• - UCC Cafe Mercard Sapporo
• - UCC Cafe Mercard Osaka

Find your nearest location or visit the UCC online store to get your hands on the Fresh Cube coffee!

Experience coffee that cares for the planet while delighting your taste buds. Switch to hydrogen-roasted coffee, and with just two cups a day, you could contribute as much as one tree’s worth of CO₂ emissions saved annually.