#Japan #Tokyo #CONTENT TOKYO #Plana Inc. #Edelkrone

Plana Inc. Shows Commitment to Creative Visual Communication at Content Tokyo 2025

Plana Inc., headquartered in Bunkyo, Tokyo, is set to make its debut at the 17th Content Tokyo, scheduled from July 2 to 4, 2025, at Tokyo Big Sight. This year's exhibition will focus on support services for branding videos, catering to both small and large businesses. Visitors will have the opportunity to experience demonstrations of the critically acclaimed filming equipment brand, Edelkrone, allowing for a first-hand look at the latest techniques and technologies in video production.

A Message from CEO Yuki Oshima

In his message, CEO Yuki Oshima expressed the company's ethos: "Through creative efforts, we visualize what cannot be articulated in words, conveying it to the world to maximize value. This principle lies at the heart of Plana Inc." The name "Plana," derived from Latin meaning "flat," reflects a desire to foster equality between communicators and recipients in an era where diverse values coexist.

Reflecting on the state of Japanese commercial creativity, Oshima noted, "While Japan's creative output is world-class, it is often underutilized as a business asset." The company sees its mission as to illuminate and communicate the true value of Japan's industries—spanning from food and craft to primary industries and manufacturing—through compelling video and photography.

Exploring New Frontiers in Visual Expression

At the upcoming exhibition, Plana will showcase its dedication to harnessing the precision and sensibility developed through still photography, now aiming for new realms in video expression. Their presentation will be structured around three axes: equipment, examples of their work, and the aesthetic vision behind their projects.

Service Offering Details

Plana operates as a creative team specializing in delivering the essence of companies and products through effective visual storytelling, focusing on:
1. Corporate Branding Video Support Services: Regardless of industry or size, Plana will propose comprehensive visual storytelling solutions that express the appeal of products, spaces, and narratives, covering planning, shooting, and editing.
2. Edelkrone Product Demonstrations: Attendees will witness live demonstrations using compact, precision-engineered motion equipment, such as the SliderPLUS, JibONE, and HeadPLUS, showcasing real-world applications and creative configurations.
3. Portfolio Showcase: The exhibition will also feature examples of previous work, including projects in various sectors—liquor, food, crafts, architecture—highlighting the unique visual expressions made possible by a solid foundation in still photography.

About Edelkrone

Edelkrone is a pioneering filming equipment brand from Turkey, known for:

• - Precise motion control via app connectivity.
• - Compact, lightweight equipment designed for space-saving use.
• - Flexible configurations of sliders, jibs, and remote heads to boost production capabilities.
• - A trusted brand widely used in commercial video, film, and live streaming environments, particularly in Europe and North America.

Plana is one of the few companies in Japan authorized to distribute and practically demonstrate Edelkrone equipment, showcasing real-world insights from a production perspective.

Meet Photographer Mitsuru Sakurai

Mitsuru Sakurai, Plana's representative photographer, began his career at Amana after graduating from the Design Department of Tokyo Zokei University. His artistic journey led him to establish his studio, MSPG Studio, in Bunkyo in 2012, where he specializes in producing meticulous and conceptual visuals for advertising and packaging for major brands. As an artist, Mitsuru continues to explore the boundaries between commercial and artistic expression, having held exhibitions and participated in art fairs. In addition to his creative work, he also contributes to the next generation as a part-time lecturer at Tokyo Zokei University.

Event Details

• - Date: July 2-4, 2025, 10:00 AM - 5:00 PM
• - Venue: Tokyo Big Sight, West Exhibition Hall
• - Exhibition Area: Communication Design Expo
• - Booth Number: 10-9
• - Exhibition Details
• - Plana's Exhibition Page

Company Overview

• - Company Name: Plana Inc.
• - CEO: Yuki Oshima
• - Location: 4-6-12 Yushima, Bunkyo, Tokyo
• - Established: February 2022 (Founded January 2021)
• - Services: Video production, photography, brand direction, free magazine publishing ("terra")
• - Website: Plana
• - Email: plana@mspg.jp

In conclusion, Plana Inc. aims to redefine visual communication by leveraging their deep understanding of both photography and video production, ensuring that Japanese values and creativity are brought to the forefront on an international platform at Content Tokyo 2025.