#Japan #Osaka #Kao #GUNZE #SmaShee

Innovative Care for Male Incontinence: Introducing SmaShee

Gunzé Co., Ltd. from Osaka has announced the launch of a pioneering male incontinence care brand called SmaShee in collaboration with Kao Corporation’s sanitary division. The new brand is set to launch on September 7, 2026, along with the SmaShee Boxer Shorts that feature an innovative design aimed at addressing a common yet often overlooked issue among men—light urinary incontinence.

A New Approach to an Overlooked Issue

Many men in their 50s to 70s encounter a lingering concern regarding urinary leaks, such as feeling uncertain whether they have fully emptied their bladder or experiencing leaks right after using the restroom. A collaborative study by Gunzé and Kao revealed that over 60% of men in this age range have experienced urinary troubles. Furthermore, Gunzé conducted its own survey, showing that approximately 80% of men feel they have difficulty with complete bladder control.

Despite these challenges, many men shy away from using conventional disposable pads or absorbent underwear due to several reasons. These options are often viewed as embarrassing or stigmatized, with their less-than-discreet designs presenting both physical and psychological barriers. Common coping strategies, such as using tissue paper as a makeshift solution, have become the norm for many—a practice that not only lacks effectiveness but also leads to restrictions in daily routine and a compromise on comfort.

Collaborative Development for Holistic Solutions

Recognizing the unmet need for a discreet and effective solution, Gunzé and Kao combined their respective research and expertise—in advanced absorbent technology from Kao and comfort-oriented fabric technology from Gunzé—to create the SmaShee brand. SmaShee strives to normalize urinary incontinence care as a part of daily personal grooming, rather than as an embarrassing issue. The brand name itself is a clever blend of “Smart” and “Sheet.”

The SmaShee Boxer Shorts: Comfort Meets Functionality

The centerpiece of this launch, the SmaShee Boxer Shorts, adopt a cutting-edge “sheet-in-pocket” design where a specially made absorbent pad can be securely inserted into an internal pocket without altering the shorts' stylish appearance.

Design Features:

• - Three-Layer Structure: The front of the shorts consists of three layers. The innermost layer is made with breathable mesh material that quickly absorbs moisture directly into the pad, ensuring maximum comfort. The middle layer aids in preventing leaks through special moisture-repellent material, while the outermost layer maintains the look and feel of regular boxer shorts.
• - Easy-to-Use Pocket Design: The internal pocket allows for simple insertion and removal of the absorbent pad, minimizing any hassle.
• - Discreet Thin Design: The specially designed pads are ultra-thin (3mm) and inconspicuous, meaning there’s no compromise on appearance.

Comfort and Practicality

The boxer shorts not only feature an innovative design but also address the common concerns men have when it comes to wearing absorbent products. They provide a reliable and discreet solution for urinary incontinence without the fear of detection by others.

Product Details

• - Product Name: SmaShee Boxer Shorts
• - Available Sizes: M, L, LL
• - Product Number: NK0080A
• - Colors: Black, Red, Navy Blue
• - Price: 2,860 JPY (tax included)
• - URL: SmaShee Store
• - Release Date: September 7, 2026 (Available exclusively on Amazon)

Key Features:

• - Pocket Structure: Unique internal pocket minimizes movement and secures the absorbent pad during activity.
• - Moisture Control: The three-layer front structure helps keep the interior dry and prevents moisture from seeping out.
• - Cut-off® Technology: Special cut-off fabric eliminates irritating seams to enhance comfort and prevent visibility under clothes.

How to Use:

1. Wear the SmaShee Boxer Shorts first.
2. Insert the absorbent pad into the designated pocket with the white side facing skin, ensuring it is pushed all the way in.
3. After use, roll the used pad inward and dispose of it properly for hygiene. Avoid washing the shorts with the pad still inside.

The SmaShee Boxer Shorts not only introduce a leap in the convenience of male incontinence care but aim to help men reclaim their confidence in everyday life—smarter, more empowered, and free from worry.

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