Enhancing User Experience: Money Forward X Introduces New Money Management Feature

Introduction

Money Forward X, a company dedicated to innovation in financial services, has recently announced the introduction of a new money management feature in its banking application, BANK APP. This feature is set to be released by the end of January 2026 and is designed to work in conjunction with other financial institutions' platforms such as Tochigi Bank's Tochigin App and Kyoto Shinkin Bank’s Tenohira Kyoshin App. This marks a significant upgrade aimed at enhancing user experience in asset management.

Overview of the New Feature

The money management functionality allows users to link various financial services, including accounts from different banks, securities accounts, and credit cards. This centralized approach enables users to manage their asset information more efficiently. Financial institutions stand to gain as well, using the accumulated data to bolster their digital marketing strategies and explore new revenue opportunities.

Addressing Key Challenges

The financial landscape is increasingly competitive, with regional banking institutions facing challenges such as the outflow of deposits to metropolitan areas and difficulties in securing sales resources due to personnel shortages. In response to these challenges, enhancing service convenience through digital offerings has become critical. By introducing this feature, regional banks can reinforce their connections with customers while promoting internal digitalization and maximizing operational efficiencies through targeted digital marketing.

Detailed Features of the Money Management Function

Money Forward X has developed various tools in the past, such as the visualization service Money Forward ME and the OEM service for financial institutions. Leveraging its core aggregation technology, users can connect multiple financial institution accounts, allowing for comprehensive management of asset status and automated expense tracking. The new money management feature will be implemented in the BANK APP, providing exciting new functionalities:

1. Integration of Multiple Financial Services: Users can manage accounts from various banks, credit cards, and investment trusts. They can keep track of their balances and transaction details in one place, simplifying financial oversight.

2. Household Budget and Asset Management Tools: The app categorizes daily income and expenses into user-defined categories such as food, utilities, etc., creating an easy-to-read budget. Users can also view their overall asset trends through visually engaging graphs.

Elevating Revenue Opportunities and Operational Efficiency for Financial Institutions

The launch of this money management feature positions BANK APP to integrate with an advanced automatic marketing system known as X Insight Marketing (XIM). This system analyzes financial data to identify user needs and recommend appropriate financial products. Historical data indicates that XIM has previously referenced information from users' own accounts. However, with the introduction of the money management feature, it will also access data from external institutions, thereby significantly enhancing the personalization of recommendations.

As effective as XIM has proven in the past, with card loan recommendation click-through rates (CTR) reaching ten times the average for traditional display ads, this new functionality promises even greater efficiency. For example, Tochigi Bank experienced an approximate increase of 200 million yen in card loan balances attributed to promotional activities via BANK APP.

Commitment to Financial Accessibility

Money Forward X remains committed to its mission of making financial services accessible to everyone. By expanding the features of BANK APP and providing support for regional financial institutions, the company aims to facilitate business growth and improve service convenience for both banks and their customers.

About BANK APP and Partner Institutions

BANK APP is a feature-rich banking application developed by Money Forward X, designed for a wide audience, including those without internet banking contracts. It simplifies various banking functions like account creation, transfers, and payment management.

Tochigi Bank:

- Location: 2-1-18 Nishi, Utsunomiya, Tochigi
- Established: October 1942
- Tochigi Bank Website

Kyoto Shinkin Bank (Community Bank Kyoshin):