San-X Unveils Its First Brand Commercial for 95th Anniversary
San-X Introduces Its First Brand Commercial
As San-X approaches its remarkable milestone of 95 years, the company has officially announced the launch of its inaugural brand commercial titled “Yoru mo Issho ni Hen” (Together at Night). This exciting new advertisement will start airing on August 17 and will be available across various platforms including traditional TV and digital media.
In this heartwarming commercial, we step into the serene realm of nighttime, where San-X's beloved characters gently accompany us as we wind down for the day. The message resonates with many who feel the desire to simply relax and take life a little easier—something that resonates deeply with a wide audience. The characters invite viewers to embrace their honest emotions, softly comforting us through our daily life's ups and downs.
Featuring iconic characters such as Rilakkuma, Sumikko Gurashi, and Ishiyowa-chan, along with nostalgic friends like Tarepanda and Kogepan, the ad aims to reflect the childhood bonds that many have formed with these figures. With an array of enticing merchandise appearing in the commercial, viewers can indulge in the enchanting world of San-X while savoring a moment of reflection.
- 15-second version
The commercial will be broadcasted across various regions, including key TV stations in both the Kanto area (Tokyo, Saitama, Kanagawa, Chiba, Ibaraki, Tochigi, and Gunma) and the Kansai area (Osaka, Kyoto, Hyogo, Nara, Wakayama, and Shiga). In addition to TV, viewers can catch the commercial on multiple digital platforms starting August 17, including YouTube, TVer, and ABEMA, as well as through social media channels like X, Instagram, and TikTok.
San-X is renowned for creating over 1,000 original characters, blending cuteness with a hint of humor. The company aims to deliver its enchanting products and experiences to fans around the globe, fostering a connection that touches hearts and ignites smiles. The charm of San-X characters transcends age, attracting an audience of all generations by resonating with their everyday lives in an uplifting way.
Join us in celebrating this significant milestone as San-X embarks on a new chapter, and enjoy immersing yourself in the warmth and humor of its delightful characters.
©2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.
As San-X approaches its remarkable milestone of 95 years, the company has officially announced the launch of its inaugural brand commercial titled “Yoru mo Issho ni Hen” (Together at Night). This exciting new advertisement will start airing on August 17 and will be available across various platforms including traditional TV and digital media.
In this heartwarming commercial, we step into the serene realm of nighttime, where San-X's beloved characters gently accompany us as we wind down for the day. The message resonates with many who feel the desire to simply relax and take life a little easier—something that resonates deeply with a wide audience. The characters invite viewers to embrace their honest emotions, softly comforting us through our daily life's ups and downs.
Featuring iconic characters such as Rilakkuma, Sumikko Gurashi, and Ishiyowa-chan, along with nostalgic friends like Tarepanda and Kogepan, the ad aims to reflect the childhood bonds that many have formed with these figures. With an array of enticing merchandise appearing in the commercial, viewers can indulge in the enchanting world of San-X while savoring a moment of reflection.
Details of the New Commercial:
- - Title: “Yoru mo Issho ni Hen” (Together at Night)
- - Airing Dates: From August 17 to August 31
- - Watch the Commercial:
- 15-second version
The commercial will be broadcasted across various regions, including key TV stations in both the Kanto area (Tokyo, Saitama, Kanagawa, Chiba, Ibaraki, Tochigi, and Gunma) and the Kansai area (Osaka, Kyoto, Hyogo, Nara, Wakayama, and Shiga). In addition to TV, viewers can catch the commercial on multiple digital platforms starting August 17, including YouTube, TVer, and ABEMA, as well as through social media channels like X, Instagram, and TikTok.
More About San-X's Beloved Characters
- - Rilakkuma: A cuddly bear that lives with Kaoru-san in her home alongside Korilakkuma and Kiiroitori. Rilakkuma’s life revolves around delicious food and cozy naps, embodying a laid-back lifestyle that many people aspire to. Learn more about Rilakkuma
- - Sumikko Gurashi: Launched in 2012, this character collection resonates with those who prefer to stay in the corner—whether on a train or at a café. With a slightly quirky and endearing personality, Sumikko reflects the subtle feelings many share. Explore Sumikko Gurashi
San-X is renowned for creating over 1,000 original characters, blending cuteness with a hint of humor. The company aims to deliver its enchanting products and experiences to fans around the globe, fostering a connection that touches hearts and ignites smiles. The charm of San-X characters transcends age, attracting an audience of all generations by resonating with their everyday lives in an uplifting way.
Join us in celebrating this significant milestone as San-X embarks on a new chapter, and enjoy immersing yourself in the warmth and humor of its delightful characters.
©2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Topics Entertainment & Media）
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