Rita's and TBS Team Up for a Sweet Summer Treat: The Shirley Temple Ice

Rita's and TBS Bring a Taste of Nostalgia with Shirley Temple Ice

Summer has officially gotten sweeter with Rita's Italian Ice's new flavor, Shirley Temple Ice. This delightful treat marks the beginning of a limited-time collaboration with TBS, called A Shirley Good Time. This partnership merges the iconic charm of beloved comfort comedies with the refreshing flavors of Rita's Italian Ice, inviting fans to enjoy a blend of nostalgia and summer fun.

Starting from today until August 23, participating Rita's locations will host A Shirley Good Time experience, offering exclusive, TV-inspired treats and co-branded merchandise. The highlight? The chance to win free Rita's Ice for an entire year! As the world’s largest Italian Ice brand, Rita's is set to bring joy to patrons through a variety of creatively themed desserts that reflect the essence of popular TBS sitcoms.

The A Shirley Good Time menu features select items inspired by fan-favorite shows like:
1. Bazinga Blast from The Big Bang Theory: Rita's Shirley Temple Italian Ice crowned with a sprinkle of Shirley Sparkle.
2. Office Favorite from The Office: A layered delight of Vanilla Frozen Custard and Shirley Temple Italian Ice, topped with Shirley Sparkle.
3. Brain Freeze Misto® from Impractical Jokers: A delicious blend of creamy Vanilla Frozen Custard and Shirley Temple Italian Ice.
4. Central Chiller Ice Blender from Friends: A refreshing frozen beverage that mixes Shirley Temple Italian Ice into an icy smooth drink topped with Shirley Sparkle.

These innovative concoctions are crafted for those who want to relax with their favorite comfort comedy while indulging in a frozen treat that screams summer. The campaign's joy goes beyond just the ice. The Shirley Good Time Treat Truck Tour will hit select cities across the country, bringing a mobile celebration complete with tasty treats, giveaways, and interactive experiences to fans. Details regarding tour stops, dates, and special features will be revealed soon, allowing fans to keep an eye out for this thrilling summer event.

As part of the celebration, Rita's and TBS have also launched the Shirley Temple Giveaway, where fans can enter for a chance to win the coveted prize of a year’s worth of free Rita's Ice, along with an exclusive co-branded swag pack. To participate, fans can create and share an original photo or Reel on social media featuring a Shirley Temple Italian Ice or any related Rita's treat, tagging @RitasIce and using the hashtags #AShirleyGoodTime and #RitasItalianIce.

Carmela Hughley, the Senior Vice President of Marketing Insights & Innovation at Rita's, emphasizes how this partnership gives fans a unique opportunity to create cherished summer memories. She stated, “This collaboration celebrates everything people love about summer—from nostalgic flavors to iconic moments from television.” TBS's Melissa Chambless echoed this sentiment, emphasizing the power of partnerships that extend beyond screens, creating experiences designed to foster connections and laughter.

In addition to the Shirley Temple Ice, Rita's menu includes a variety of options made fresh daily, featuring over 80 flavors of Italian Ice, creamy Frozen Custard, Gelati, and other delightful treats. They ensure guests experience a taste of happiness with each item served in a lively atmosphere.

To sweeten the deal, fans are encouraged to download the Rita's Ice app. New users can receive a complimentary small ice treat with their first purchase, along with additional perks such as birthday rewards and exclusive app offers.

With its dedication to spreading 'Ice, Custard, Happiness!' Rita's Italian Ice continues to be a go-to destination for families looking to enjoy delightful frozen confections. To learn more, visit Rita's official website or contact their customer support.