#Japan #Tokyo #LANY #A1Growth #CEPs

Exploring New Brand Selection Strategies in the AI Era

Event Overview

On August 25, 2026, LANY, a prominent digital marketing support company based in Shibuya, Tokyo, will host an engaging offline event titled "What Brands are Selected at the 'Moment of Desire'?" This event will delve into the evolution of consumer behavior in the age of AI and digital advertising, focusing on new market expansion strategies using Category Entry Points (CEPs).

The landscape of consumer decision-making has dramatically shifted from traditional Google searches to embracing social media and interactive AI conversations. This event aims to enlighten attendees about the crucial role of CEPs in executing effective marketing strategies.

Key Insights from the Event

Understanding User Behavior Changes

As part of the sessions, experts from A1Growth and LANY will dissect how user behaviors in AI-driven search contexts are evolving. Participants will learn about the strategies businesses should adopt to respond to these changes, improving their chances of being chosen at crucial buying moments.

Designing Brand Recall Using CEPs

The event will also cover innovative methodologies for designing brand recall strategies based on CEPs. These strategies are pivotal for brands seeking to form stronger connections with their audience during moments of need, thus enhancing their visibility and market presence.

Accelerating Hypothesis Testing Through Advertising

Attendees will gain insights into practical steps for leveraging advertisements to rapidly test hypotheses related to the 'moment of desire.' Understanding these steps can provide brands with the agility needed to adapt to ever-changing consumer expectations.

Event Schedule

• - 18:30 - Doors Open / Registration Begins
• - 18:45 - Opening Remarks
• - 18:50 - LANY Session (15 min talk + 5 min Q&A)
• - 19:10 - A1Growth Session (15 min talk + 5 min Q&A)
• - 19:30 - Networking Session
• - 20:00 - Closing Remarks

Registration Process

To attend, please fill out the application form available at the bottom of the URL: LANY Event. The event has no participation fee and is based on a first-come, first-served basis.

Venue Details

The event will take place at WeWork, 16F Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo. This location is conveniently accessible from Shinjuku, Yoyogi, and Shinjuku Sanchome stations.

Who Should Attend?

This event is highly recommended for professionals who:

• - Have concerns about high CPA rates in existing web advertising campaigns, such as listings.
• - Seek to discover new ways to enhance brand recall beyond traditional SEO channels.
• - Wish to stay updated on new customer touchpoints in the era of generative AI, including LLMO.
• - Desire to strategically design brand recall for their own company.

Event Capacity

The event is limited to approximately 50 attendees, adhering to a first-come, first-served policy.

Additional Information

Light snacks and drinks will be provided (including alcoholic options). Please note that those interested in sales or recruitment are urged not to attend this event.

About LANY

LANY is committed to being a "Growth Partner" for businesses, offering a variety of digital marketing support to ensure sustainable growth. Their expertise includes SEO/LLMO (AI search optimization), content marketing, and web advertising management, providing clients with comprehensive support from strategy development to ongoing improvement.

For more information about LANY, visit their official website at LANY.
For article inquiries, please contact Yuki Sakita at [email protected].