#Japan #Tokyo #Ohpner #Forbes JAPAN #helicopter advertising

Introduction to the New Collaboration

In a significant move within the realm of offline marketing, ohpner Inc. has announced a comprehensive partnership with LinkTies Inc., the company behind Forbes JAPAN. This collaboration aims to develop a distinctive helicopter advertising product titled "The Rich". The initiative represents a unique way to reach ultra-wealthy clients, enhancing their travel experience while simultaneously elevating brand visibility.

Overview of ohpner Inc.

Based in Shibuya, Tokyo, ohpner specializes in offline marketing strategies and consulting. The company focuses on helping clients achieve business growth through various advertising channels. Their services include mobility advertising, taxi ads, transit advertising, and out-of-home (OOH) media selection, alongside creative development, campaign execution, and effectiveness measurement. This partnership with Forbes JAPAN marks a significant step as they broaden their scope, venturing into the aviation sector for advertising.

Introducing "Helicopter Advertising - The Rich"

The standout feature of this partnership is "Helicopter Advertising - The Rich," a premium advertising platform leveraging helicopters, which have increasingly become the transportation choice for billionaires. This innovative approach enables brands to reach their audience in two distinct scenarios: during the flight and before boarding. The rear seat of the helicopter will be equipped with high-visibility signage, ensuring concentrated ad exposure in an enclosed space, catering to the elite clientele.

Moreover, as passengers await their flight in the lounge, brands can display catalogs and pamphlets. This setting not only promotes a relaxed environment but also allows customers to engage with brand information naturally, further enhancing the overall customer experience. The synergy of striking visibility during the journey and a calm atmosphere prior to boarding facilitates continuous and profound brand interactions aimed squarely at ultra-high-net-worth individuals.

Forbes JAPAN: A Leader in Business Media

Forbes JAPAN, launched in June 2014 under the editorial supervision of Masaharu Fujiyoshi, curates content for Japanese audiences by combining articles from the original Forbes magazine with local original pieces. Each publication includes lifestyle articles that bridge on and off-line information, catering to the sophisticated tastes of its readership. Website visitors can enjoy a plethora of articles curated from Forbes.com as well as original content from official columnists, providing readers with absorbing, in-depth insights daily.

Conclusion

The collaboration between ohpner and Forbes JAPAN illustrates a distinctive synergy between marketing innovation and luxury travel. By merging targeted advertising with the experience of flying via helicopter, the campaign caters specifically to affluent clients, ensuring they receive not just a service but also an exceptional brand experience tailored for their lifestyle. This initiative also marks a critical step for ohpner in expanding its advertising capabilities further into luxurious domains.

Through this partnership, brands can effectively position themselves among elite consumers, garnering attention through this avant-garde advertising strategy that is bound to reshape traditional marketing methods for the ultra-wealthy sector.