#Japan #Tokyo #nanaco #STV Radio #Seahorses Mikawa

Innovative Support with Nanaco

The world of monetary support just got a fresh twist as Seven Bank Group's Seven Card Service has partnered with STV Radio and Seahorses Mikawa to enrich fans' engagement with their favorite causes through nanaco points. Launching the service called "Nanaconnect", which allows users to cheer for their chosen endeavors via their points.

Starting from November 14, 2025, listeners will be able to support STV Radio, while basketball enthusiasts can rally behind Seahorses Mikawa beginning November 17, 2025. This initiative marries common spending with meaningful contributions, seamlessly connecting daily lives with personal support for beloved teams and programs.

STV Radio: A Beloved Institution

STV Radio, which has been a staple in Hokkaido since its establishment in December 1962, continues to captivate audiences for over six decades. A highlight of their broadcasting lineup is the show “Gokigen Youji,” hosted by the charismatic announcer Yōji Kimura, which airs every Saturday from 8 AM to noon. The generous spirit of collaboration brings Yōji Kimura into a special design on the nanaco cards, an inspired image prompting listeners to show their support.

The contribution of nanaco points collected will benefit charity programs like the “Radio Charity Musicthon,” enabling the station to donate devices like sound-enabled traffic signals for visually impaired individuals. This initiative demonstrates the power of community engagement and the tangible impact of individual donations.

Seahorses Mikawa: A Legacy of Excellence

On the other side of the spectrum is Seahorses Mikawa, a professional basketball team based in Kariya, Aichi Prefecture. Holding a rich legacy as one of the longest-standing teams in Japan's B1 league, they have claimed multiple national titles. Fans will see their favorites from the team's 2025-26 season decked out in a stunning card design. The nanaco points contributed will play an essential role in team strengthening, with opportunities for fans to score exclusive merchandise based on the support they provide.

About Nanaconnect

Nanaconnect offers an innovative feature where users can select their favorite designs and points can be awarded to support STV Radio, Seahorses Mikawa, and other initiatives. This unique program allows supporters to redirect points earned from everyday shopping at convenience stores, supermarkets, restaurants, and pharmacies to causes they resonate with. The process not only personalizes the shopping experience but invites deeper connections with chosen causes.

The overarching mission of Seven Card Service is to enhance daily life with delightful discoveries, spreading smiles across communities. As they move forward with their initiative, they invite more participants to join Nanaconnect, embarking on a fulfilling journey where purchasing power translates directly into passionate support.

Join the Movement

• - STV Radio: Visit STV Radio
• - Seahorses Mikawa: Visit Seahorses Mikawa

Feel empowered to cheer for your favorites! Experience how your everyday purchases can contribute to causes that matter.

Note: The design changes for the nanaco card are applicable through Apple Pay's nanaco app and wallet, while Android mobile nanaco users will note that this initiative does not extend to them. For further details, please check the nanaco official website.