#Tokyo #Attento #adult diaper #Daio Paper

Attento Unveils Smart Hold Tape: Revolutionizing Adult Diaper Care

On August 1, 2025, Daio Paper Corporation, the parent company of the leading hygiene paper brand Elleair, will introduce the Attento Smart Hold Tape, a new adult diaper designed with an emphasis on ease of use and comfort. This innovative product aims to alleviate the growing burden on caregivers, particularly in the context of Japan's aging population crisis, where a shortage of caregivers is a pressing issue.

The Need for an Innovative Solution

Japan is rapidly approaching a super-aged society, facing the challenges posed by the 2025 Problem, which includes an anticipated shortfall of caregivers. According to estimates by the Ministry of Health, Labour and Welfare, the country may lack approximately 250,000 caregivers by 2026, a number that could rise to 570,000 by 2040. In response, the government is focusing efforts on securing and training a diverse workforce, alongside welcoming foreign care personnel.

In light of this situation, Attento has taken the initiative to develop a user-friendly adult diaper that simplifies the caregiving process. A survey conducted among staff at hospitals and care facilities revealed key requirements for an optimal product: good fit and easy adjustability, simple on-and-off usability, skin-friendliness, and superior leak prevention. The Smart Hold Tape was created to address these crucial needs.

Features of the Attento Smart Hold Tape

Attento Smart Hold Tape is designed to be exceptionally user-friendly, making it accessible even for first-time caregivers. Utilizing a specialized hook-and-loop tape system, the product can easily adhere to various body shapes, thanks to a design that enhances adjustability. Two sizes are available: S-M with 19 diapers per pack and M-L with 22, accommodating hip sizes ranging from 50cm to 125cm.

Moreover, the product incorporates a unique design sheet that guides users on proper positioning for easy application. With a thin absorption core, the Smart Hold Tape effectively absorbs moisture while allowing for ventilation, maintaining comfort throughout use. The diaper is equipped with a 5cm high standing gather to block leaks around the legs.

In addressing environmental concerns, Attento has managed to reduce the plastic content per diaper by 12%, aiming for a balance between user-friendliness and ecological responsibility. This dual focus demonstrates Attento's commitment to sustainable product development in a society with increasing diaper consumption as the elderly population grows.

Commitment to Care and Sustainability

Attento understands that creating a practical solution is only part of the challenge. The brand is also committed to improving the quality of life for both caregivers and care recipients through its qualitative approach known as