TransPerfect Partners with TAP Air Portugal for Multilingual Digital Enhancements

TransPerfect and TAP Air Portugal

TransPerfect, recognized as the largest provider of language services and AI solutions globally, has joined forces with TAP Air Portugal to facilitate a significant digital transformation. By employing TransPerfect's innovative GlobalLink technology, TAP Air aims to expand its reach and improve customer interactions across multiple languages.

About TAP Air Portugal

Founded in 1945, TAP Air Portugal has been a facilitator of international travel for decades. Operating from its main hub in Lisbon, the airline not only serves as Portugal's flag carrier but also connects travelers to over 90 worldwide destinations. Each year, millions rely on TAP for their travel needs, necessitating effective communication that caters to a diverse clientele.

The Need for Multilingual Solutions

In the evolving landscape of global travel, providing personalized, clear, and effective messaging across numerous languages is essential. TAP Air recognized the need to enhance the quality of its online content to better serve its multicultural customer base. As travel continues to grow in a multilingual context, the demand for accurate translations aligns with customer expectations. According to Sara Walter de Freitas, TAP's Digital and E-Commerce Director, ensuring information is available in users’ preferred languages is pivotal in maintaining customer satisfaction.

Integrating Advanced Technology

TransPerfect's GlobalLink technology was selected for its remarkable capability to streamline and centralize the translation process. With seamless integration into robust platforms like Salesforce Connect and Adobe Experience Manager, TAP Air Portugal will significantly enhance its digital communications. This AI-driven tool is designed to expedite the localization of content, providing faster and more precise translations that will cater to TAP's vast audience across numerous touchpoints.

A Commitment to Quality

The partnership reinforces TAP Air's commitment to innovation and customer service, ensuring that passengers can easily access essential flight information in their preferred language. With the travel industry becoming increasingly competitive, TAP's proactive approach in adopting technology showcases their mission to enhance the overall travel experience.

Phil Shawe's Insights

Phil Shawe, President, and Co-CEO of TransPerfect, expressed enthusiasm regarding the collaboration, stating that their commitment to serving clients extends to the Portuguese market with offices located in Lisbon and Porto. This partnership not only enhances TAP's global communications but also showcases TransPerfect's dedication to driving international business success through effective language solutions.

Conclusion

As TAP Air Portugal continues its digital transformation journey, the integration of TransPerfect’s GlobalLink technology signifies a step forward in delivering top-notch, multilingual services. With an increased emphasis on customer expectations and global growth, the airline is positioned to thrive in today’s complex travel landscape. By prioritizing quality and clarity in communications, TAP is set to enhance customer experiences, supporting its role as a leader in the aviation industry.

For more information about TransPerfect and its services, please visit www.transperfect.com. To learn more about TAP Air Portugal, visit www.tapairportugal.com.