#Japan #Tokyo #Hitachi Construction #hydraulic excavator #LANDCROS

Hitachi Construction Machinery Appoints Global Brand Ambassador

On August 4, 2026, Hitachi Construction Machinery is set to reveal its global brand ambassador, an initiative aligned with its upcoming name change to LANDCROS Corporation on April 1, 2027. This exciting announcement will take place from 12 PM to 1 PM at the Odaiba Aomi area.

Event Highlights

Visitors will be treated to an impressive display featuring a large-scale brand visual representing the new LANDCROS identity and life-sized panels perfect for photo opportunities. To add to the excitement, attendees who share their photos on social media will receive exclusive novelty items.

A special guest known for her love of construction machinery, Haruka Minowa from the comedy duo Harisenbon, will join the festivities, enhancing the experience with her unique energy.

Safety precautions will be in place, allowing attendees to only sit in the operator's seat of the hydraulic excavator—actual operation will not be permitted. This is a rare opportunity for construction equipment enthusiasts and curious individuals to get up close with machinery that is typically not accessible.

Event Details

• - Date: August 4 (Tuesday), 12:00 PM – 1:00 PM (Free Admission)
• - Location: Odaiba Aomi Area R Block, 1-1 Aomi, Koto City, Tokyo 135-0064
• - Access: Approximately 3 minutes on foot from Tokyo Teleport Station (Rinkai Line) Exit B, or about 5 minutes on foot from Daiba Station (Yurikamome).

For those coming via public transport, use the DiverCity Tokyo Plaza or the life-sized Unicorn Gundam statue as landmarks.

About Hitachi Construction Machinery

Hitachi Construction Machinery is a leading manufacturer dedicated to the development, manufacturing, sale, and servicing of hydraulic excavators, wheel loaders, road machinery, and mining equipment worldwide. In addition to new sales, the company is expanding its value chain business, offering parts, services, refurbishment, rentals, and used vehicles. Hitachi strives to provide innovative solutions while growing alongside its customers.

With approximately 25,000 employees globally, Hitachi's consolidated revenue for fiscal 2026 is expected to be ¥1.405 trillion, with 84% of sales coming from overseas. For further information on Hitachi Construction Machinery, please visit their official website.

As a reminder, the details presented in this release reflect the current information as of the announcement date and are subject to change without prior notice.