#Japan #Tokyo #Journal Standard #APFR #MELLOW FOREST

Introducing MELLOW FOREST: A Unique Fragrance Experience

In the world of interior design and home comfort, scent plays an essential role in creating ambiance and setting the right mood. The newly launched fragrance, MELLOW FOREST, marks a special collaboration between the renowned APFR (Apotheke Fragrance) and JOURNAL STANDARD FURNITURE. From August 2, 2025, this original fragrance will be available across all JOURNAL STANDARD FURNITURE stores.

The Concept Behind MELLOW FOREST

Inspired by the essence of relaxation and a desire to retreat from urban life, MELLOW FOREST embodies a serene and refreshing atmosphere. This enchanting scent combines the invigorating sweetness of fresh flowers with a smoky, woody undertone reminiscent of a shrouded forest. The meticulously crafted notes transport users to a blooming woodland, enveloping them in floral sweetness intertwined with earthy warmth.

MELLOW FOREST is more than just a fragrance; it is a sensory journey designed to evoke feelings of tranquility. The collaboration aims to provide a unisex scent appealing to all, making it an integral part of any home’s interior design.

Scent Profile

The fragrance offers a well-balanced combination of \[Top Notes\]: Citrus, Aromatic, Pepper, and Green. The heart of the scent reveals \[Middle Notes\]: Jasmine, Rose, Cardamom, and Iris. Finally, the fragrance settles into its grounding \[Last Notes\]: Woody, Amber, Musk, and Moss. This intricate layering creates a delightful experience that lingers in the space, enhancing its overall ambiance.

Product Lineup

MELLOW FOREST is available in several formats to suit your preferences:

• - Incense Sticks: 2,200 JPY
• - Reed Diffuser: 8,800 JPY
• - Room Spray: 5,500 JPY

(All prices include tax)

The versatility of these products allows consumers to choose their preferred form of fragrance application, whether they’re looking for something more traditional, like incense, or a more modern diffuser or spray.

About APFR

Founded in 2011 by Keita Sugazawa, APFR has emerged as a precious gem in the world of Japanese fragrances. The brand draws inspiration from diverse cultural elements, including traditional perfumes, medicinal herbs, natural philosophy, food, music, and art. Each fragrance encapsulates Japanese aesthetics and meticulous attention to detail, showcasing a blend of contemporary design and age-old craftsmanship.

APFR handcrafts all of its home fragrances at its self-owned factory, ensuring that every ingredient is carefully chosen in collaboration with trusted partners. The brand strives to evoke memories through scents, creating a sensory album of everyday life and emotions.

For more information about APFR, visit APFR's official website or check their Instagram page for regular updates and insights.

Overview of the Launch

• - Launch Date: August 2, 2025
• - Sales Locations: Available at JOURNAL STANDARD FURNITURE stores and online through BAYCREW'S STORE.
• - Product Range: Including Incense Sticks, Reed Diffuser, and Room Spray, with prices starting from 2,200 JPY.

In conclusion, MELLOW FOREST promises to be more than just a fragrance; it is an invitation to experience the beauty of nature in your living space. All product lovers and fragrance enthusiasts should look forward to this compelling addition to the HOME fragrance category, courtesy of APFR and JOURNAL STANDARD FURNITURE.