#USA #Atlanta #Founders Row #SculptHouse #Katherine Mason

Founders Row Partners with SculptHouse for Steady Growth

In a notable move to bolster the fitness industry, Founders Row, a venture growth studio founded by Jamie Weeks, has announced a new investment in SculptHouse, a boutique fitness brand known for its innovation and unique training methodology. This collaboration marks an exciting milestone for SculptHouse as it prepares for favorable advancements in its business model and reach.

The Meeting of Minds: Katherine Mason and Jamie Weeks

At the heart of this partnership is Katherine Mason, the founder of SculptHouse. Since its inception in Atlanta in 2016, SculptHouse has filled a significant void in the fitness market by offering elite, low-impact strength and cardio training, all while integrating style into the customer experience. Mason's visionary approach has led to the development of the acclaimed CardioSculpt® Method, which combines the Megaformer and treadmill in a group class format, making it the first of its kind globally. Additionally, she established a lifestyle boutique that complements the fitness environment, catering to the tastes of her clientele.

However, like many businesses, SculptHouse encountered significant challenges during the COVID-19 pandemic. After swift expansion across five locations, Mason tackled difficult choices, including the temporary closure of three studios, all while keeping the focus on rebuilding with intention. Presently, SculptHouse operates studios in both Atlanta and Dallas, offering a national instructor certification platform through Lagree Fitness, and thriving in retail.

Mason articulated her desire for a partnership that goes beyond mere capital: "I wanted a true partner, someone who understands what it's like to build something from nothing." This sentiment captures the essence of her objectives with Founders Row.

Founders Row's Commitment to Innovation

Jamie Weeks, a name recognized in the fitness community for his experience in scaling wellness brands—previously holding the largest franchisee position at Orangetheory Fitness and founding Sweathouz—saw in Mason the kind of leader that his firm aims to support. He echoed Mason's sentiments by stating, "This partnership isn't about a private equity playbook; it's about backing the founder's vision with conviction and empathy." This approach emphasizes the need for synchronization between the timelines of funders and the creators they support, something that traditional investment strategies often overlook.

A Vision for Strategic Expansion

With a shared commitment to growth, Mason and Founders Row are now eyeing expansion into major markets, including Midtown Atlanta, South Florida, Charlotte, Dallas, Nashville, and Boston. This strategy is not just about opening more studios; it’s about ensuring quality and community remain paramount as the business scales.

The timing coincides perfectly with the ten-year anniversary of SculptHouse, offering Mason a moment to reflect on her journey and reaffirm the strength of her original vision amidst the evolving landscape of fitness and consumer wellness.

About Founders Row

Founded by Jamie Weeks, Founders Row's mission is to build and support founder-led consumer businesses by providing structure and resources needed for growth. The firm fosters a supportive environment allowing entrepreneurs to retain ownership while pursuing disciplined expansion without compromising their core values. Headquartered in Atlanta, Founders Row prides itself on a founder-first structure that enables sustainable growth.

About SculptHouse

SculptHouse stands as a revolutionary fitness brand that marries performance with style. With its unique, proprietary training method and the establishment of its fitness retail component, SculptHouse has become a benchmark in the fitness boutique landscape. With plans for future growth and deeper community ties, the next chapter in SculptHouse’s journey appears promising under Mason's leadership.

In conclusion, the partnership between Founders Row and SculptHouse embodies a collaborative spirit eager to enhance the fitness experience while remaining true to their roots. As this venture unfolds, it holds the promise of innovation and progress in the fitness realm, showing that staying true to a vision can lead to exciting opportunities.