#United States #Northbrook #Intellectual Property #Hilco Global #PicoBrew

Hilco Global Retains to Market PicoBrew's Innovative Assets

In a significant move set for the beverage industry, Hilco Global has been tasked with marketing the intellectual property and associated assets of PicoBrew, a pioneer in creating automated brewing appliances. This strategic initiative targets companies looking to enhance or expand their existing product lines within the craft beverage sector.

Opportunity for Beverage Innovators

The offering encompasses a diverse portfolio that includes 17 active patents, patent applications, and various engineering and design files. Companies involved in beer, coffee, tea, and other beverage production can find substantial value within these assets, as they seek innovative ways to enter new product categories or improve current offerings.

Founded in 2010, PicoBrew made waves by developing automated brewing machines that cater to both consumer and commercial applications. Their commitment to innovation earned them a spot on Fast Company’s list of the Top 10 Most Innovative Food Companies in 2017. Through successful Kickstarter campaigns and effective promotional strategies, PicoBrew has managed to sell tens of thousands of units and generate noteworthy revenue across its product spectrum.

PicoBrew's notable products include the Pico Pro and Pico C homebrewing devices, along with the Pico U Multibrew platform designed to brew a variety of beverages, from craft beer to kombucha. They also introduced the PicoStill, which caters specifically to spirit production, and various models of Z-Series brewing machines, along with KegSmarts kegerators targeted at commercial use. The technology behind these products optimizes key aspects of beverage production, addressing critical variables such as time, temperature, and fluid flow.

A Market Readiness Perspective

Eric Hurwitz, Senior Director at Hilco Global, expressed optimism about the sale, stating, “PicoBrew was a true innovator within the craft beverage landscape. The portfolio has practical applications that extend well beyond just beer, playing a vital role in the growing craft spirits and home coffee machine markets.”

This expanded focus ensures that potential buyers are not restricted to traditional beverage applications but can explore broader possibilities across the consumer and commercial appliance sectors, reinforcing the versatility of the technology.

For companies interested in exploring this opportunity, further details can be obtained by reaching out to Hilco Global directly. This sale presents a rare chance for businesses within the beverage industry to leverage technology that has a proven track record of innovation and market success.

About Hilco Global

Based in Northbrook, Illinois, Hilco Global operates as a diversified financial services company under the ORIX Corporation USA umbrella. They specialize in providing tailored solutions across various sectors, including retail, manufacturing, and brand management. Their commitment to maximizing value while aligning interests with clients differentiates them as a leading advisor in navigating complex business situations. With over 810 professionals operating across four continents, Hilco is equipped to offer substantial support for companies looking to innovate and expand in their respective industries.

As the market for craft beverages continues to grow, the sale of PicoBrew's assets could serve as a pivotal moment for aspiring innovators and established brands alike. Those in the beverage industry should seize this opportunity to enhance their product lines and solidify their position in an increasingly competitive landscape.