Tokyo's Sphere Law Firm Enters Strategic Advisory Deal with IZULCA

On June 16, 2025, Sphere Law Firm, based in Minato, Tokyo, announced its partnership with IZULCA through a strategic advisory contract aimed at bolstering TikTok commerce in Japan. Led by founding lawyer Koichi Kobori, Sphere Law Firm's role will be instrumental as they utilize their deep knowledge of cross-border business to support IZULCA's initiatives.

Overview of IZULCA

IZULCA is a joint venture established in collaboration with MicroAd, a Tokyo-based company, and Pinspace, a group headquartered in Shenzhen, China. The partnership focuses on operating TikTok live commerce in Japan and capitalizes on Pinspace's remarkable achievement of generating 2 billion yen in sales within just seven hours on TikTok Shop. This collaboration aims to combine marketing insights from MicroAd with the innovative approach of Pinspace into the growing Japanese market.

Company Details

- Name: IZULCA
- Location: Shibuya, Tokyo
- CEO: Yoshiki Enokihara
- Board Members: Kazuhisa Shibata, Yuhui Yang (upcoming)
- Business Start Date: June 2025
- Focus: Comprehensive support for TikTok Shop operations and live commerce.

The Strategic Advisory Contract

This advisory contract signifies a pivotal moment for both organizations. Sphere Law Firm has been recognized for its extensive work with numerous Chinese enterprises aiming to expand into Japan. Their advisory support will provide IZULCA with essential resources and insights to navigate the complexities of the Japanese market effectively.

Sphere's vision includes aiding IZULCA in overcoming regulatory challenges, developing robust marketing strategies, and establishing strong connections with local stakeholders. By fostering this partnership, Sphere Law Firm emphasizes its commitment to enhancing the business landscape for cross-border trade and investment.

About Sphere Law Firm

Sphere Law Firm is strategically positioned to cater to various clientele, including Asian investors, foreign entrepreneurs, and Japanese companies pursuing international operations. Founded in October 2022, the firm focuses not only on corporate legal affairs but also on business expansion support for both Japanese and foreign companies.

- Office Name: Sphere Law Firm
- Address: 10-6, Hamamatsucho, Minato-ku, Tokyo
- Lead Lawyer: Koichi Kobori
- Services Offered: Comprehensive corporate legal advice and management support
- Website: Sphere Law Firm

With this strategic advisory contract, Sphere Law Firm and IZULCA are poised to pioneer a new era in Japan’s social commerce sector, driven by the rapid evolution of digital platforms such as TikTok. Their collaboration aims to not only tap into the existing market potential but also innovate how businesses connect with their customers through interactive, live commerce experiences.