Explore the Exciting ODAIBA FUN ISLAND Winter Campaign This Year

ODAIBA FUN ISLAND: A Winter Wonderland in Odaiba

This winter, Odaiba is set to shine with the launch of the ODAIBA FUN ISLAND campaign, initiated by three prominent commercial facilities: Decks Tokyo Beach managed by Tokyu Land Corporation, DiverCity Tokyo Plaza operated by Mitsui Fudosan, and Aqua City Odaiba managed by Mitsubishi Estate. This initiative aims to enhance the vibrant atmosphere of the Odaiba area, delivering an unforgettable holiday experience for families and friends.

What is ODAIBA FUN ISLAND?

ODAIBA FUN ISLAND is a collaborative project uniting three major shopping centers, each bringing its distinct flavor to the winter festivities. Throughout the holiday season, visitors will have the opportunity to engage in unique campaigns featuring shopping rewards, character collaborations, and the much-anticipated annual sale known as ODAIBA-GEN, running from December 26, 2025, to January 31, 2026.

With incredible discounts on winter fashion items, accessories, home goods, and various other products, the ODAIBA-GEN sale promises to be an exciting shopping experience. Visitors are welcomed to explore the events designed to make winter in Odaiba memorable.

Exciting Winter Events & Promotions

Decks Tokyo Beach

Gift Campaign: Visitors at Decks Tokyo Beach can participate in an exciting gift campaign. By collecting receipts totaling 2,000 yen or more within the promotional period, shoppers can enter a draw for a chance to win exciting prizes! Details are available on the official website.

- Promotion Period: December 24, 2025 - January 9, 2026
- More Information Here

Giant Senbonbiki Challenge

On selected days, shoppers can participate in the Giant Senbonbiki challenge by accumulating receipts of 1,500 yen or more, with a chance to win fabulous prizes! This thrilling event will take place on January 10-12, 2026, offering visitors yet another way to enjoy winter fun in Odaiba.

DiverCity Tokyo Plaza

The DiverCity Tokyo Plaza hosts a Winter Festival in collaboration with the popular mobile game, Ensemble Stars!!. With events celebrating the game's 10th anniversary, visitors can look forward to numerous shopping promotions featuring original merchandise, special decorations, and exciting social media campaigns.

- Promotion Period: December 1, 2025 - January 12, 2026
- More Information Here

Aqua City Odaiba

At Aqua City Odaiba, “Bunbuku Hiroba”—an experiential event featuring the charming character series Bunbuku-san—will be available. Attendees can indulge in games, take photos at various cute spots, and grab exclusive merchandise.

- Event Duration: January 7, 2026 - January 25, 2026
- More Information Here

Celebrating the 15th Anniversary of ODAIBA-GEN

This winter marks the 15th anniversary of ODAIBA-GEN, an event that brings together the best sales from all three facilities into one massive bargain event. More than 100 shops participate, offering discounts of up to 70%! This collaborative sale is a staple for Odaiba’s winter shopping experience.