#India #New Delhi #Comviva #GenAI #MobiLytix

Comviva's Transformative AI for Marketing Technology

Comviva, a global leader in digital transformation solutions for customer experience management, has unveiled its cutting-edge platform, MobiLytix® Real Time Marketing (RTM), empowered by GenAI technology. This launch represents a significant leap in how businesses can leverage advanced AI to enhance their marketing efforts, improve customer retention, and ultimately boost the lifetime value of their clients.

The MobiLytix platform introduces robust GenAI functionalities that minimize manual intervention, allowing marketing professionals to create campaigns that are not only intelligent but also faster and more engaging across diverse customer journeys. With MobiLytix, marketers can instantly generate message variations, tailor content to specific segments, and derive actionable insights through conversational prompts. This streamlines the reporting and analysis process, turning complex performance data into clear, actionable guidance.

Camouflaging complexity, the platform enhances campaign creation speed and quality while fostering more effective interactions with customers. It provides marketing teams with an unprecedented level of agility, enabling them to be almost self-sufficient in planning and executing campaigns. This is made possible by AI-driven decision-making and a library of pre-defined templates optimized for high-impact use cases, allowing even the most intricate campaigns to be implemented swiftly from concept to launch.

Manish Singhal, Comviva's Director of MarTech Solutions, stated, "The marketing teams of the future will not just run campaigns; they will oversee an intelligent ecosystem of AI agents that plan, optimize, and execute in real time. With the new MobiLytix Real Time Marketing solution powered by GenAI, this future begins now."

Singhal adds, "We're transitioning from mere marketing automation to marketing autonomy, where AI agents continuously learn, optimize, and orchestrate while marketers retain control. Such capabilities will actively enhance campaign performance, increase conversion rates, strengthen customer retention, and drive sustained business growth through our platform.”

An Intuitive, Scalable Platform for the Digital Era

The redesigned MobiLytix RTM features an intuitive user interface and a modular architectural approach that allows for enterprise-level scalability. Its combined use of more than 120 advanced predictive and prescriptive AI models with a contemporary AI decision-making engine enables a personalized interaction approach through a 360° live customer profile across multiple lines of business and channels in real-time. This enhancement fosters a better workspace for orchestrating customer journeys, allowing marketing professionals to craft journeys, collaborate between teams, and fine-tune programs rapidly and intuitively.

With a robust track record, MobiLytix has effectively catered to over 300 million customers and stands as a testament to Comviva's two decades of experience in Customer Value Management. The platform positions itself as an essential tool for digital business growth, equipping marketers to maximize their strategies in an increasingly competitive landscape.

In conclusion, Comviva’s MobiLytix RTM is not merely a tool; it is a transformative approach that is set to redefine how marketers interact with customers—streamlining processes, enhancing user engagement, and ultimately driving business success through intelligent automation and AI.