LIFULL HOME'S Achieves Top Ranking in Gomez Real Estate Mobile Site Evaluation

LIFULL HOME'S, a leading real estate information service operated by LIFULL, has made headlines by securing the top position in the "Gomez Rental Real Estate Smartphone Site Ranking" announced on April 27, 2026. This marks the third consecutive win, following previous accolades in 2017 and 2022. The rankings are based on thorough evaluations of 221 criteria conducted by Gomez, an impartial third-party institution, highlighting LIFULL HOME'S in three key categories: ease of use, useful features and services, and stability and reliability.

Exceptional Features That Score High

One standout feature is the system that allows users to adjust their specific search conditions without compromising their ideal requirements. This functionality significantly reduces the hassle of repeatedly refining searches, leading to a more streamlined property-hunting experience. Additionally, the platform’s ability to visualize the match scores with properties, combined with detailed confirmation features in a tabular format, empowers users in making informed decisions.

Looking forward, LIFULL HOME'S aims to continuously develop as a robust platform that addresses the growing diversity of housing needs, providing personalized assistance to ensure each user finds their optimal living space.

Adapting to User Needs

In recent years, the preferences of individuals searching for housing have become increasingly varied. Factors like accommodating personal circumstances in search parameters and prioritizing privacy have gained greater significance. One emerging consumer trend is the demand for efficiency in finding the ideal home, often referred to as "time performance". In response to such trends, LIFULL HOME'S has worked diligently to enhance the "smooth search experience" to meet these diverse demands.

Drawing on both qualitative research and quantitative data, LIFULL HOME'S has focused on optimizing user experience through several initiatives aimed at improving UI/UX. These efforts are directly linked to the recent accolade of being ranked first in the overall assessment.

Comprehensive Evaluation Leading to Top Rank

The latest 2026 Gomez ranking revealed that LIFULL HOME'S not only clinched the top overall position but also came out on top in three specific categories:
1. Ease of Use
2. Useful Features and Services
3. Stability and Reliability

Highly Rated Functionalities

The thorough evaluation from Gomez recognized key features that have significantly contributed to reducing search-related stress and enhancing user decision-making processes. They include:

- Flexible Condition Adjustment: This feature minimizes the necessity to start searches anew, enabling a more efficient housing search experience.
- Match Score Visualization: Users are now able to quantitatively assess how well properties align with their criteria.

An example of LIFULL HOME'S unique functionality includes its "if possible" search option, which exemplifies their approach to providing users with flexible and adaptable search settings.

Focus on User-Centric Development

The accolade of being rated first overall is a testament to LIFULL HOME'S commitment to supporting users in making knowledgeable decisions by maintaining a user-centric perspective. Going forward, they plan to refine highly praised features, such as match score visualization, to enhance the sense of "agreement" users experience during their property searches. The platform strives to provide optimal choices without compromise or stress for users and deliver accurate matching capabilities for real estate companies.

LIFULL HOME'S continues to strive towards the guiding concept of "Seeing What You Want Comes True!", actively helping individuals explore new living possibilities.

A Comment from LIFULL HOME'S Product Head

Yukie Mizuno, head of LIFULL HOME'S rental product division, expressed her gratitude, stating that receiving the top score again is a great honor. The underlying feature, the patented "if possible" search, stems from addressing real challenges faced by users who often struggle with pinpointing essential criteria too narrowly and end up filtering out potential properties.

Mizuno noted, "This functionality splits search conditions into 'must have' and 'if possible', helping users find suitable properties more effectively. This prestigious ranking reflects our commitment to providing an environment allowing for multifaceted property evaluation while showcasing the possibilities available to users."

In the future, LIFULL HOME'S will continue to embrace diverse needs by leveraging technology to offer a greater variety of options and enhanced user satisfaction.

Additional Information

For further details, visit the following resources:

About LIFULL

LIFULL's mission is to turn every aspect of life into fulfillment. With a focus on overcoming social challenges through business, LIFULL operates various services aimed at improving the quality of life for individuals. By promoting new living possibilities through the real estate service LIFULL HOME'S, the company aspires to create a world where everyone can enjoy peace and joy in their lives.