#London #United Kingdom #Consumer Insights #Behavioral Intelligence #Measure Protocol

Measure Protocol Introduces Measure Predict

In an unprecedented move to enhance the accessibility of consumer behavior data, Measure Protocol has launched Measure Predict, a groundbreaking agentic behavioral intelligence platform. This innovative tool provides brands, insights, and media teams immediate access to verified consumer actions across the United Kingdom and the United States. With a rich foundation built from over five years of zero-party data and an impressive collection of 534 million product and brand interactions across 28 categories, Measure Predict promises an evolved approach to understanding consumer behavior.

A Comprehensive View of Consumer Actions

What sets Measure Predict apart is its capacity to trace the entire consumer journey—from the initial intent signal to the ultimate purchase decision. This is achieved through a comprehensive mapping of behaviors across 29 major platforms, which include prominent names like Facebook, TikTok, Google Search, and Amazon. Unique in its design, the platform links individual user activities across devices and platforms, ensuring a holistic understanding of behavior rather than relying on assumptions about what consumers might have done.

Overcoming Current Market Challenges

The current measurement landscape faces significant hurdles, particularly with the lack of cross-platform tracking capabilities. For example, 45% of iOS users opt into App Tracking Transparency, while 30% of mobile users remain untrackable. Insights from Measure Protocol also indicate that 83% of searches within five minutes of a ChatGPT session are aimed at verification rather than discovery. Herein lies Measure Predict's strength—it relies on one of the largest available datasets of zero-party behavior, derived from consumer interactions pre-dating the cookie deprecation phase and the rise of generative AI.

Immediate Access to Actionable Insights

Owen Hanks, CEO of Measure Protocol, emphasizes that Measure Predict empowers Chief Marketing Officers (CMOs) and insight strategists to acquire cross-platform behavioral insights instantly—something previously tied to lengthy processes that could take weeks and require hefty budgets. This platform acts as a transformative intelligence infrastructure layer, integrating seamlessly with existing setups via its Model Context Protocol (MCP) or command-line interface (CLI). By doing so, it surfaces insights from a staggering 2.3 trillion consumer behavior signals in real-time.

Tailored Analytics for Today's Market

With Measure Predict, various consumer actions—such as searching on Google, watching a TikTok video, or browsing on Amazon—are interconnected to a five-year behavioral history. This capability unveils how consumers transition between closed platforms and clarifies critical decision-making moments in their purchase journeys. John Martin, Chief Product Officer, notes that existing methodologies based on cookies or traditional consumer reports fall short in delivering this clarity.

Compliance and Ethical Standards

The dataset that underpins Measure Predict ensures compliance with the strict standards set forth by GDPR, UK GDPR, and CCPA/CPRA, thereby reflecting a commitment to ethical data usage. Measure Protocol champions the collection of permissioned data, focusing on what individuals genuinely do on their devices rather than relying on self-reported data.

Conclusion: A Game Changer for Brands

As Measure Predict enters its early access phase, with general availability anticipated by late June 2026, it stands to revolutionize how marketing and analytics teams glean insights from consumer data. This innovative platform positions Measure Protocol not just as a participant in the behavioral data space, but as a pioneer leading the charge towards more nuanced and immediate consumer insights.