Crownpeak Unveils Fredhopper App for Enhanced Product Discovery on Shopify
On August 11, 2025, Crownpeak announced a groundbreaking development with the launch of the Fredhopper Product Discovery App tailored for Shopify. This innovative application promises to revolutionize the way enterprise merchants operate their digital storefronts by incorporating advanced artificial intelligence features designed to enhance product discovery.
The Fredhopper Product Discovery App offers a host of enterprise-grade capabilities, which include AI-powered search, personalized recommendations, and seamless visual merchandising. One of its standout aspects is that it integrates natively with the Shopify platform, eliminating the need for any middleware. This integration aims to provide merchants with greater control and agility while greatly expediting their operations.
"This launch signifies a major advancement in delivering sophisticated digital experience capabilities to the platforms relied upon by our customers," stated Nnenna Ilomechina, CEO of Crownpeak. By leveraging Fredhopper, global brands can expect to drive conversion rates and gross merchandise value (GMV) with remarkable speed and simplicity. In an evolving eCommerce landscape, where Shopify is increasingly seen as a strategic choice for larger brands, Fredhopper emerges as an essential tool to help these brands maintain a competitive edge without sacrificing sophistication in merchandising and personalization.
The app has been meticulously built for brands with vast product catalogs and complex storefronts. With its intelligent visual merchandising feature, businesses can effectively mix AI insights and business logic to manage product rankings, promotional campaigns, and various marketing strategies. The AI-powered search feature is another crucial aspect, enabling a deeper understanding of shopper intent to provide quick and highly relevant search results, optimizing the chances of converting searches into actual sales.
Moreover, the app supports localization on a massive scale, making it fully compatible with Shopify Markets along with region-specific catalogs. This enables brands to tailor their offerings to different markets without hassle. The swift data synchronization capability is powered by Shopify's latest GraphQL Bulk and Streaming APIs, further enhancing operational efficiency.
Paul Taylor, VP of Solutions at Crownpeak, expressed enthusiasm about the launch, noting, "Enterprise merchandising finally meets Shopify ease. Now merchants can enjoy both agility and control while managing their eCommerce platforms efficiently."
In collaboration with Underwaterpistol, an award-winning Shopify Plus agency, Crownpeak has ensured that the app not only possesses powerful features but is also user-friendly and adaptable for real-world ecommerce teams. Sophie Seaton, Managing Director at Underwaterpistol, emphasized the collaboration, stating that it unlocks tremendous potential for fast-scaling ecommerce teams eager to leverage the combined strengths of Shopify and Fredhopper.
The Fredhopper Product Discovery App is available now on the Shopify App Store and can also be deployed privately depending on the merchant's needs. This user-friendly approach signifies Crownpeak's commitment to making advanced eCommerce tools accessible to a wider audience, further solidifying Shopify's reputation as a robust platform for enterprise-level merchants.
In summary, the introduction of the Fredhopper App on Shopify is set to change the landscape for enterprise-level merchandising. With its sophisticated features, which emphasize ease of use alongside complex functions, it's a strategic move that promises to foster growth and enhance the shopping experience for merchants and customers alike.
The Fredhopper Product Discovery App offers a host of enterprise-grade capabilities, which include AI-powered search, personalized recommendations, and seamless visual merchandising. One of its standout aspects is that it integrates natively with the Shopify platform, eliminating the need for any middleware. This integration aims to provide merchants with greater control and agility while greatly expediting their operations.
"This launch signifies a major advancement in delivering sophisticated digital experience capabilities to the platforms relied upon by our customers," stated Nnenna Ilomechina, CEO of Crownpeak. By leveraging Fredhopper, global brands can expect to drive conversion rates and gross merchandise value (GMV) with remarkable speed and simplicity. In an evolving eCommerce landscape, where Shopify is increasingly seen as a strategic choice for larger brands, Fredhopper emerges as an essential tool to help these brands maintain a competitive edge without sacrificing sophistication in merchandising and personalization.
The app has been meticulously built for brands with vast product catalogs and complex storefronts. With its intelligent visual merchandising feature, businesses can effectively mix AI insights and business logic to manage product rankings, promotional campaigns, and various marketing strategies. The AI-powered search feature is another crucial aspect, enabling a deeper understanding of shopper intent to provide quick and highly relevant search results, optimizing the chances of converting searches into actual sales.
Moreover, the app supports localization on a massive scale, making it fully compatible with Shopify Markets along with region-specific catalogs. This enables brands to tailor their offerings to different markets without hassle. The swift data synchronization capability is powered by Shopify's latest GraphQL Bulk and Streaming APIs, further enhancing operational efficiency.
Paul Taylor, VP of Solutions at Crownpeak, expressed enthusiasm about the launch, noting, "Enterprise merchandising finally meets Shopify ease. Now merchants can enjoy both agility and control while managing their eCommerce platforms efficiently."
In collaboration with Underwaterpistol, an award-winning Shopify Plus agency, Crownpeak has ensured that the app not only possesses powerful features but is also user-friendly and adaptable for real-world ecommerce teams. Sophie Seaton, Managing Director at Underwaterpistol, emphasized the collaboration, stating that it unlocks tremendous potential for fast-scaling ecommerce teams eager to leverage the combined strengths of Shopify and Fredhopper.
The Fredhopper Product Discovery App is available now on the Shopify App Store and can also be deployed privately depending on the merchant's needs. This user-friendly approach signifies Crownpeak's commitment to making advanced eCommerce tools accessible to a wider audience, further solidifying Shopify's reputation as a robust platform for enterprise-level merchants.
In summary, the introduction of the Fredhopper App on Shopify is set to change the landscape for enterprise-level merchandising. With its sophisticated features, which emphasize ease of use alongside complex functions, it's a strategic move that promises to foster growth and enhance the shopping experience for merchants and customers alike.
Topics Consumer Technology）
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