Cerity Partners Merges with Austin Private Wealth to Enhance Wealth Management Services

Cerity Partners and Austin Private Wealth Join Forces



In a significant development within the wealth management sector, Cerity Partners announced their merger with Austin Private Wealth (APW), aided by investment advisory from Republic Capital Group. This strategic partnership not only marks a pivotal moment for both firms but also promises to enhance the financial solutions available to clients in the Austin market.

Cerity Partners, an established firm managing approximately $140 billion in assets, aims to leverage APW's robust framework of services by integrating their offerings into its own operations. APW, a fiduciary-driven registered investment adviser, administers around $1.4 billion in assets and specializes in diversified wealth management solutions including retirement and tax strategy, wealth transfer planning, and cross-border financial advice. By merging, Cerity Partners significantly expands its footprint in Austin, a growing hub for wealth management.

The Merger Dynamics



Dan Kraus, Co-Founder and Co-Managing Partner of Austin Private Wealth, expressed enthusiasm regarding the merger, emphasizing the compatibility of their cultures and the growth opportunities it presents. “This partnership will provide enhanced services for our clients,” said Kraus, adding, “We are appreciative of Republic Capital's expertise in guiding us through this process.”

Republic Capital Group acted as the exclusive financial advisor throughout the merger, showcasing its prowess and long-standing commitment to guiding wealth and asset management firms. Vic Esclamado, Partner and Managing Director at Republic, remarked on APW's deliberate approach throughout the transaction, affirming the good fit between the two firms both at the operational and organizational levels.

Claire O’Keefe, a Partner at Cerity, pointed out the shared values of client-centered service and forward-thinking between Cerity and APW, highlighting the merger as an opportunity to expand their reach and influence in an ever-evolving financial landscape.

The governance structures post-merger dictate that APW will operate under the Cerity Partners brand, streamlining their brand identity while enhancing the collective client service experience.

Looking Forward



With the merger completed, both firms look to the future, capitalizing on their combined strengths to deliver a broad range of integrated financial solutions to high-net-worth individuals, families, and businesses. John Langston, Founder and CEO of Republic Capital Group, noted that the cultural alignment between both firms sets a solid foundation for collaboration going forward.

As the wealth management industry undergoes various transformations, strategic partnerships such as this one are becoming essential for firms aiming to stay competitive and relevant. The merger reflects a growing trend of consolidation within the industry, driven by the need for comprehensive service offerings and scale in client-facing operations.

Cerity Partners and Austin Private Wealth are set to continue thriving as they unify their business operations, committed to delivering top-tier financial advisory services underpinned by client-first philosophies. As they unfold their plans, clients can expect a robust array of resources, insights, and tailored solutions to elevate their financial journeys.

For more information on Cerity Partners and their expanded services following this merger, please visit their website or follow them on their official social media channels.

Topics Financial Services & Investing)

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