Qand's 'Jibungoto'
2026-09-08 02:12:43

Innovative Inner Branding Experience Launch: Qand's 'Jibungoto'

Qand Introduces 'Jibungoto': A New Era in Inner Branding



In the ever-evolving landscape of corporate engagement, Qand stands out with its latest offering: 'Jibungoto'. This unique inner branding service is designed to transform a company's Management Vision, Mission, and Values (MVV), founding stories, and corporate messages into captivating narratives intertwined with puzzle-solving experiences.

The Concept Behind 'Jibungoto'



Qand, headquartered in Tokyo, is known for its innovative approaches, having previously facilitated experiential programs for companies with 20 to 400 participants during anniversaries, kick-offs, and all-staff meetings. 'Jibungoto' takes this expertise and crafts it into a specialized service focused solely on inner branding.

The essence of 'Jibungoto' lies in its ability to convert corporate messages into fully customized stories. After participating, employees not only grasp the intended message but also internalize it through collaboration and decision-making within the storyline, effectively becoming the heroes of their own corporate narrative.

Key Features of 'Jibungoto'



1. Personalized Storytelling: Each experience is tailored to reflect the unique messages that companies wish to convey to their employees. This includes the corporate history, MVV, and founder's journey, crafted into an engaging puzzle that resonates with participants.

2. Active Participation: Instead of passively receiving information, employees engage actively, making choices and reflecting on their experiences. This interactive approach turns corporate messaging into a personal journey, allowing participants to derive meaning from their experiences.

3. Comprehensive Support: From the initial hearing to the event execution and post-event reflection, Qand provides extensive support. This includes scenario development, puzzle design, and even the setup of the venue, ensuring a seamless experience.

Implementation and Feedback



The launch of 'Jibungoto' has already seen success, notably during a recent event for an IT and engineering firm celebrating its 10-year anniversary. About 170 participants engaged in the unique puzzle experience, receiving overwhelmingly positive feedback.

Qand's approach is not merely about providing games but creating an environment where employees can connect with their company's mission on a deeper level. According to their data, satisfaction ratings from past events have shown that over 96% of participants rated their experience highly.

When to Use 'Jibungoto'



'Jibungoto' is particularly suited for employee events such as:
  • - Anniversary Celebrations
  • - Company Kick-offs
  • - All-Staff Meetings
  • - Offsite Retreats
  • - Onboarding New Employees
  • - Cultural Integration Programs

About Qand



Founded on May 25, 2023, Qand is defined not merely by its products but its mission—transforming the way companies communicate with their teams. By focusing on experiential learning and engagement, Qand seeks to ensure that corporate messages remain etched in employee memory, turning them into advocates for their company's values.

In conclusion, 'Jibungoto' represents a significant shift in how companies can engage their employees and communicate their core values. Qand is committed to helping organizations foster a culture where employees feel empowered to embrace and champion their corporate missions, making 'Jibungoto' an innovative tool for modern businesses.



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Topics Business Technology)

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