#Japan #Tokyo #Minno #Music Development Tournament #Indie Artists

3rd Music Development Tournament – The Battle Begins

Today marks a significant milestone in the music community as Minno Music officially announces the commencement of registrations for the "3rd Music Development Tournament - the battle." Organized in collaboration with KDDI Corporation, Natasha Inc., LuaaZ Co., Ltd., and LivePocket Inc., this competition promises to spotlight indie artists and celebrate their unique talents while offering a hefty prize of 1 million yen to the champion.

Scheduled to begin in December 2024, the tournament invites artists to explore the essence of music through the concept: "What is truly needed in music? Is it technology? Theory? Trend? No, perhaps what truly matters is the ability to stir someone's heart." This tournament-style program aims to connect indie artists with audiences, providing the exposure they deserve in a competitive landscape.

The judging panel, featuring esteemed professionals including Minno himself, will evaluate performances that are presented to showcase the artists' distinctive qualities. Each contestant is invited to submit a vertical video of one minute or less that showcases their musical expressiveness. Live footage, lyric videos, or performance clips are all acceptable formats. For further details, entries and guidelines are available in the submission form linking to Google Docs.

New Collaboration with Music Curators

In an exciting development for this year's competition, a new initiative will launch in collaboration with prominent TikTok music curators such as "Music Oxygen", "Selection Day - Senkyokubiyori", and "Pipi Music". These partnerships aim to enhance music discovery and visibility for participating artists. Furthermore, the winner will gain an opportunity to feature in a special article on Music Natalie’s Power Push section, further amplifying their exposure.

You can check out the promotional video for the registration here: YouTube Announcement

The submission period runs from September 4 to September 28, with further announcements regarding additional judges and details to follow.

Words from Minno

Minno, the driving force behind this event, expressed his excitement as the tournament approaches its third edition. He reflects, "Since the inaugural edition, where our theme centered around discovering exceptional indie talent, we have gradually shaped this platform with the support of various judges. In the previous tournament, we witnessed the rise of a new star, Nana Kooyama, whose music resonated deeply and captured the attention of many."

Minno encourages aspiring artists who take pride in their music to step forward and express themselves in this vibrant space. "Let your music resonate and create new stories. The time for discovering the next music sensation is here!" he adds.

About the Music Development Project

Envisioned as a platform for indie artists to present their musical beliefs, the tournament consists of various assessment angles, not solely based on performance but also on the artists’ life perspectives and personalities. The evaluation metric centers on whether their music resonates with the hearts of the judges, prompting a dynamic interplay between creativity and critique.

Past events witnessed talent such as Kame da Seiji, Marty Friedman, and others on the judging panel, further establishing the tournament as a landmark event within the music industry. The previous edition also made headlines with a solo singer, Kooyama Nana, gaining significant exposure with her performance clips circulating widely on social media.

Conclusion

In summary, the 3rd Music Development Tournament is not just a competition; it’s a celebration of creativity, expression, and the unwavering spirit of indie music. As the event unfolds, all eyes will be on the vibrant performances and innovative talents waiting to take center stage.

For all the latest updates, including information on judges and participating artists, follow the YouTube channel Music Development Show.