#Japan #Hiroshima #Seven-Eleven #Sanfrecce Hiroshima #Hiroshima Fair

Exciting Collaboration for Sanfrecce Hiroshima

Starting from August 4th, 2023, Seven-Eleven Japan is set to launch an exclusive event titled the "Sanfrecce Hiroshima Support Fair" in 597 of its stores across Hiroshima, Tottori, Shimane, and Yamaguchi prefectures. This initiative, in collaboration with the J1 football team Sanfrecce Hiroshima, aims to energize the local community through a unique selection of seven gourmet products designed to boost team spirit and enhance the experience of watching the games.

As the J-League transitions to an August start in 2026, Seven-Eleven aims to foster a movement that not only backs Sanfrecce Hiroshima but also promotes the joy and excitement of football among local fans. The products feature the team's signature purple color and include a variety of engaging culinary options that promise to ignite a buzz among supporters.

Featured Products

The product lineup includes seven innovative items, each celebrating local flavors and the spirit of Sanfrecce Hiroshima:

1. Large Onigiri with Yukari
- Price: ¥218 (tax inclusive)
- Release: August 4th (various locations)
This giant rice ball incorporates "Yukari®" seasoning from Mishima Foods, offering a simple yet fragrant taste that perfectly represents the region.

2. Karaage Bowl with Sweet Vinegar Sauce and Yukari Tartare
- Price: ¥598 (tax inclusive)
- Release: August 4th (various locations)
This dish combines crispy fried chicken tossed in a sweet vinegar sauce with a tartar sauce enriched with Yukari, accented by red cabbage for a delightful crunch and flavor balance.

3. San Katsu Sandwich
- Price: ¥498 (tax inclusive)
- Release: August 4th (various locations)
Inspired by the word "katsu" (to win), this hefty sandwich features a trio of cutlets: minced meat, chicken, and ham, each paired with distinct sauces for a diverse tasting experience.

4. Spicy Dan Dan Noodles without Soup
- Price: ¥470 (tax inclusive)
- Release: August 4th (various locations)
This local specialty showcases five ingredients in a vibrant blend of numbing Szechuan pepper and savory soy-sesame sauce, perfect for a mixed noodle experience.

5. Addictive Purple Cabbage and Tuna Salad
- Price: ¥258 (tax inclusive)
- Release: August 4th (various locations)
A crunchy salad featuring purple cabbage, edamame, and corn, seasoned with a tasty mix of chicken stock, garlic, sesame oil, and salt kelp.

6. Purple Sweet Potato Balls (5 pcs)
- Price: ¥158 (tax inclusive)
- Release: August 4th (various locations)
These bite-sized snacks with a chewy texture are made with purple sweet potatoes, ideal for on-the-go munching, complete with a pick for easy eating.

7. Fried Chicken in Sanfrecce Container (3 pieces)
- Price: ¥237 (tax inclusive)
- Release: August 4th (Hiroshima only)
Exclusive to the fair, this fried chicken comes in a special container emblazoned with the Sanfrecce Hiroshima logo, designed to complement the stadium atmosphere.

Vision Behind the Fair

A spokesperson for Seven-Eleven stated the goal of this fair is to not only support Sanfrecce Hiroshima but also to create a sense of community through food, encouraging fans to share these delicious items at home amidst gatherings or while attending games. By concurrently launching at over 597 stores, the initiative aims to deepen local affiliations with the team and potentially enhance fan engagement.

Let’s celebrate the spirit of Sanfrecce Hiroshima together! Enjoy these vibrant products that embody both culinary delight and regional pride.

Please note: This fair is exclusive to Hiroshima, Tottori, Shimane, and Yamaguchi Prefectures, and prices may vary by location. Ensure you visit your nearest store to enjoy these specialty items!