Snipp Interactive and Inmar Intelligence Join Forces for Grocery Incentives in Banking

Snipp Interactive and Inmar Intelligence Collaboration

In an innovative move aimed at transforming the grocery shopping experience, Snipp Interactive Inc., a prominent player in digital marketing promotions, has announced a key partnership with Inmar Intelligence, a leader in data-driven media technology. This alliance aims to integrate digital grocery incentives into consumer banking, thereby creating a seamless channel for consumers to access savings directly through their financial institutions.

Expanding Incentive Reach

The collaboration is set to leverage Inmar's extensive Digital Incentives Retailer Network, which currently caters to over 200 million shoppers across North America. By integrating these incentives into Snipp's Financial Media Network (FMN), which already boasts over 67 million consumers, the partnership promises to extend the reach of loyalty programs far beyond traditional retail channels.

Tom Burgess, President of Snipp Media at Snipp Interactive, expressed excitement over this partnership, stating, "We are honored to be chosen by Inmar as their partner for non-retail distribution of digital grocery savings. Our joint efforts will provide an impactful, data-driven method for brands to connect with consumers where they conduct their daily banking transactions."

A Seamless Experience for Consumers

Scheduled to launch in the fourth quarter of 2025, this initiative will begin with integration into BankAmeriDeals programs. This rollout represents a significant leap for Consumer Packaged Goods (CPG) brands, allowing them to engage consumers with targeted grocery offers that are effortlessly incorporated into credit and debit card reward systems.

This initiative underscores a critical evolution in how grocery incentives are delivered. By utilizing CPG digital offers during the finance transaction process, consumers will enjoy immediate savings in a familiar context, making it easier for them to achieve financial savings while managing their grocery expenses.

Enhancing User Engagement

Inmar's Digital Incentives Retailer Network employs advanced machine learning and real-time optimization to provide consumers with offers that truly resonate with their purchasing behavior. This level of personalization enhances the consumer experience and encourages product trials, which, in turn, fosters shopper loyalty. The new partnership allows these advanced capabilities to be utilized within the financial sector, ultimately impacting consumer purchasing decisions right where it matters most—during the transaction.

Rob Weisberg, President of Martech at Inmar Intelligence, emphasized the synergy between their missions, stating, "This partnership aligns perfectly with our mission to deliver savings to consumers while enabling brands and retailers to connect throughout the shopping journey." By collaborating, both companies aim to create an approach where savings can be brought directly to consumers while enhancing engagement with loyalty programs.

Benefits for All Parties Involved

For banks, integrating these digital incentives presents an opportunity to deepen consumer engagement by offering everyday savings to their cardholders. For CPG brands, this presents a unique media opportunity to boost trial and loyalty while capturing valuable first-party data in an increasingly competitive grocery environment. As brands vie for consumer attention, this additional channel also provides retailers with the ability to incentivize shoppers effectively at crucial purchasing moments, thereby driving both basket growth and store visits.

Conclusion

As Snipp Interactive and Inmar Intelligence take this significant step to bridge the gap between consumer banking and grocery spending, the implications for consumers, banks, and brands alike are profound. With the launch of this new partnership, millions of consumers may soon enjoy unprecedented access to savings and promotions from their favorite grocery brands, all through their bank applications, marking a notable advancement in how digital incentives can be delivered in our daily lives. This collaboration not only redefines the relationship between grocery brands and consumers but also illustrates the potential for innovation at the intersection of fintech and retail marketing.

For further information about Snipp's offerings, you can visit their website www.snipp.com.