#Japan #Tokyo #Airbnb #Makaira #REVIC

Exploring Sustainable Tourism: The Future Beyond Growth

On May 20, 2025, the Makaira Public Policy Institute will host a significant discussion centered around the theme "Beyond Growth: Sustainable Tourism in Harmony with Communities." As Japan's tourism industry faces unprecedented revival, with foreign visitors returning in droves and tourism spending hitting record highs post-pandemic, it is crucial to address emerging challenges alongside this growth.

Event Overview

This symposium aims to delve into the intricate relationship between tourism development and sustainable practices. Featured speakers include Hiroaki Ohtawara, Executive Officer at REVIC and Director at REVIC Capital, and Tomohiro Oya, Head of Public Policy at Airbnb Japan. They will be joined by Makaira’s Executive Officer, Jo Shiro, to explore the future of Japan's tourism policies.

Tourism, positioned as a vital sector for economic growth and international exchange, necessitates strategic discussions on how to navigate its expansion sustainably. High-profile cities like Tokyo, Osaka, and Kyoto are grappling with overtourism, while rural areas struggle to benefit adequately from tourist footfall, indicating a pressing need for balance across the tourism spectrum.

The Importance of Sustainable Growth

The dialogue will address pressing issues such as 'transit tourism,' which has become prevalent as tourists primarily visit urban centers for short trips, impacting local accommodations and cultural consumption. Experts advocate for developing a more integrated approach that supports rural economies through smarter tourism policies, the enhancement of visitor experiences, and improved infrastructure.

The event's program includes:

• - Welcome Remarks and Introduction (7:00 PM)
• - Keynote Speech by Hiroaki Ohtawara (7:05 PM)
• - Break (7:45 PM)
• - Panel Discussion featuring Ohtawara and Oya (7:55 PM), moderated by Kousuke Yoneyama, a senior consultant at Makaira.
• - Q&A Session (8:25 PM)
• - Closing Remarks (8:45 PM)

The event aims to foster an engaging environment where public policy, local insights, and innovation converge to promote a sustainable direction for tourism in Japan, while significantly contributing to local communities.

Speakers' Backgrounds

Hiroaki Ohtawara:
Currently serving as the Executive Officer at REVIC, Ohtawara leads tourism fund operations and integrates local economic revitalization strategies at the firm. His experience spans roles in KDDI and foreign consulting firms, and he manages projects to enhance the global brand of Koyasan.

Tomohiro Oya:
With a robust background in public policy, Oya is instrumental in addressing local accommodation challenges through Airbnb’s platform. He holds a Master’s degree from the National University of Singapore and has held key positions facilitating business development and public sector collaboration.

Jo Shiro:
A seasoned veteran in public policy, Shiro has worked extensively across government sectors and the private corporate landscape, leading initiatives that bridge the gap between public needs and private capabilities.

This upcoming event invites participants to engage in meaningful conversations that will shape the future of Japan’s tourism—a sustainable, inclusive approach that aligns with community needs while fostering economic growth.

For more details and registration, visit: Peatix Event Page.