#London #United Kingdom #Assembly #Sustainable Media #B Corp

Assembly Europe Earns B Corp Certification

In a significant milestone for sustainable business practices, Assembly, a leading global media agency, has achieved B Corp Certification in Europe. This prestigious designation places Assembly among an elite group of more than 9,000 companies worldwide committed to balancing purpose, profit, and performance. The announcement underscores Assembly's dedication to integrating sustainability into its operations while achieving measurable social and environmental outcomes.

The certification is facilitated by B Lab, a non-profit organization that evaluates businesses based on their impact in essential areas such as governance, community involvement, and environmental stewardship. Assembly has excelled, especially in the areas assessing employee well-being, commitment, and satisfaction,
which confirms its strategy to attract and develop top talent.

Gaby Sethi, the Global Impact Lead at Assembly, expressed her excitement about this achievement. "Receiving the B Corp Certification is a testament to our intentional approach in conducting business differently. It reflects our commitment to fostering a thriving workplace, making positive contributions to our communities, and genuinely integrating sustainability into our operations. We are proud to join a global community of companies dedicated to leveraging their influence for good, and we welcome brands and partners who share these values to collaborate with us."

Assembly is steadfast in its belief that media can be a catalyst for positive change. The agency aims to set new standards within the industry, proving it is possible to achieve business success while driving significant social and environmental results. Their focus on sustainable innovation has led to important initiatives such as:

• - Development of the Clean Media Lab: This solution promotes decarbonization in media, aiding clients in meeting their sustainability goals.
• - Launch of Partners for Progress: An inclusive investment program that directly supports diverse-owned and managed businesses.
• - Alignment with the United Nations Sustainable Development Goals, particularly those focusing on community and environmental objectives.
• - Partnerships with initiatives like Ad Net Zero, The Earthshot Prize, and the Conscious Advertising Network to promote responsible media practices and address pressing social and environmental issues.
• - Accreditation from the Living Wage Foundation in the UK, reinforcing Assembly’s commitment to fair labor practices.

Matt Adams, CEO of Assembly Europe, highlighted the impact of this certification: "The B Corp recognition validates the hard work we have done to transform our agency. It is a reflection of our collective commitment to creating lasting positive change not just for our teams and clients, but for society at large."

As Assembly moves forward, the agency remains committed to not only maintaining its B Corp status but also enhancing its sustainability initiatives. Upcoming plans include deepening community-driven campaigns and further investing in employee development and well-being. Additionally, Assembly aims to foster relationships with like-minded partners, clients, and talent.

"We view the B Corp certification not as a final destination but as a continuous journey," said Adams. "It drives us to seek changes that promote the growth of our staff and clients, and we will remain accountable to these principles as we strive to improve across all areas of our business."

Notably, Assembly has also achieved B Corp Certification in the APAC region and is currently working toward obtaining it in India, the Middle East, and North America.

About B Lab

B Lab is at the forefront of transforming the global economy for the benefit of people, communities, and the planet. As a leader in economic system change, the network establishes standards, policies, tools, and programs for businesses, certifying those—referred to as B Corps—that lead the way in responsible practices. With over 920,000 employees in its community, B Lab supports companies in managing their impact and creating sustainable change.

About Assembly Europe

Assembly is a premier global media agency with 26 offices worldwide, with its EMEA headquarters in London. The agency's dynamic presence includes teams in major cities such as Paris, Milan, Amsterdam, and many others. Boasting over 400 professionals specializing in omnichannel strategies, digital branding, performance, and data science, Assembly is dedicated to finding ways to drive growth for leading global brands. Notably, Assembly received the prestigious Google Premier Partner of the Year award in 2023. As a proud member of Stagwell, a challenge-based network aimed at transforming marketing, Assembly continues to pioneer in the media landscape. For more information, visit assemblyglobal.com.