TRESemmé's New A-List Collection Takes Center Stage at New York Fashion Week
This year's New York Fashion Week (NYFW) is turning heads, and not just on the runway. TRESemmé, a well-known name in hair care, is back for the 18th time as the official haircare sponsor, and the brand is unveiling its much-anticipated A-List Collection. This new line is designed to prepare your hair for any spotlight moment, whether you're backstage or on the front row, proving that luxury hair styling is now within everyone's reach.
A Collection Inspired by the Runway
Imagine if your hair could RSVP to the glamour of NYFW. TRESemmé's A-List Collection boasts eight essential styling products, crafted to deliver elevated results for everyone, not just the models strutting down the catwalk. According to Yoni Klein, Head of Marketing for TRESemmé, "We've been the backstage pass to the best hair moments in fashion for nearly two decades. With this new collection, we're showcasing that high-end haircare can be affordable for all."
A Taste of Celebrity Styling in Your Routine
The A-List Collection includes a lineup of products that encapsulate the essence of high-end salon experiences without breaking the bank. Here are a few highlights:
- - Smoothing Cream: Keep frizz at bay with ease, thanks to its luxe, airless-pump design that ensures a smooth, long-lasting finish.
- - Signature Hair Fragrance: Experience the aroma of golden vanilla and sandalwood, creating a sense of luxury with every spritz.
- - Dry Texturizing Spray: Achieve voluminous hair without the weight. Flatter hair is simply not an option when you have this in your arsenal.
- - Instant Fix Styling Stick: Perfect for taming flyaways, this product is a must-have for achieving that sleek-back look.
- - Bonding Oil: Add strength and shine to your hair, providing that coveted 'rich-girl' glow.
- - Workable Hairspray: Whether you prefer light or heavy hold, this hairspray ensures your locks move with you seamlessly.
- - Lacquer Shine Spray: For weightless luminosity and top-notch frizz control, this is the go-to product.
- - All-in-One Style Primer: Essentially a personal assistant for your hair, it preps, primes, and protects your style.
Accessible Luxury for Everyone
The A-List Collection's debut is all about inclusion in the world of luxurious hairstyling. Lacy Redway, a celebrity hairstylist and Lead Stylist for TRESemmé, emphasizes that this collection opens doors for everyone. "Move those velvet ropes aside, because the TRESemmé A-List Collection welcomes anyone and everyone into the world of luxurious hairstyling," Redway shares.
The collection is available exclusively at Target, with an SRP of $11.99 per product, ensuring that luxury styling is accessible to all.
Stay in the Loop
To keep up with the excitement, fans can visit
tresemme.com and connect with TRESemmé on TikTok and Instagram. For those wanting the full fashion week experience, NYFW’s website and social media platforms are the perfect places to catch all the action.
In a time when looking good is paramount, TRESemmé's A-List Collection promises that good hair never goes out of style. Get ready to transform your hair routine with these must-have essentials, because anyone can look and feel like they just stepped off the runway!