Harvest Group Expands Amazon Expertise with Cartograph Acquisition

Harvest Group Expands Its Reach Through Cartograph Acquisition

On April 14, 2026, Harvest Group, a top integrated commerce agency serving high-growth consumer brands, announced its acquisition of Cartograph—an Amazon agency renowned for its exceptional performance marketing skills. This acquisition is particularly significant, as it not only represents Harvest Group's largest investment to date but also significantly amplifies its reach within the Amazon ecosystem.

In a retail landscape increasingly dominated by online shopping, this move underscores Harvest Group’s commitment to enhancing its capabilities in the digital market. Founded in 2017 by the dynamic Chris Moe, Cartograph has built a stellar reputation for helping emerging brands thrive in the competitive world of Amazon sales, proving instrumental in scaling them from launch to success.

Ross Cully, the CEO of Harvest Group, expressed his admiration for Cartograph's achievements, highlighting the strategic fit that its model presents. According to Cully, collaborating with Cartograph will allow Harvest Group to offer integrated commerce and media solutions tailored to the digital needs of their clients. "Cartograph possesses an incredible track record of developing CPG brands on digital platforms, aligning perfectly with our objectives since 2021. The synchronous expertise of both firms equips us to tackle the demands of today’s online retail space more effectively," Cully stated.

The union of Harvest Group’s full-service integrated strategy and Cartograph’s focused approach to scaling brands on Amazon creates a collaboration set to redefine the benchmarks of customer service and operational excellence in the industry. As the e-commerce sector continues to evolve, the combined forces present a comprehensive solution that is adaptable and efficient, ready to meet the challenges of the marketplace.

For Chris Moe, the founder of Cartograph, joining forces with Harvest Group signals an exciting progression for his team. "Our commitment to delivering excellent results through deep Amazon expertise has always been our priority. Partnering with Harvest Group enables us to extend our capabilities and offers greater opportunities for our clientele and team members alike," he commented.

With this acquisition, Harvest Group's Amazon-centric business and team are set to nearly double. This expansion not only strengthens its position within the Amazon landscape but also broadens its service offerings, fostering a more robust suite of integrated retail and digital commerce solutions reflected in the partnership.

This strategic move comes shortly after Harvest Group secured growth investment from Mountaingate Capital, showcasing a concerted effort toward scaling and strategically enhancing their market presence. While the financial specifics of the acquisition remain private, the implications for both entities are anticipated to be substantial.

In summary, the acquisition of Cartograph represents not just a step forward for Harvest Group, but a redefining of what integrated commerce agencies can achieve in an ever-competitive digital marketplace. This moment marks an engagement with the future of retail, ensuring that both brands are poised to deliver unparalleled value to their clients across all stages of brand growth.