Revolutionizing Advertising Management with DeepCV: A Free Trial Offer

Introducing DeepCV: A New Era in Advertising Management

On May 20, 2025, mela Co., Ltd., based in Shibuya, Tokyo, officially launched its marketing tool, DeepCV. This innovative tool is designed to improve the collection and optimization of deep conversion values (CV) through server-side integration with various channels such as advertising, CRM, marketing automation, chat services, and landing pages.

What is DeepCV?

The concept behind DeepCV is to control the machine learning processes used in advertising media. This approach aims to create new operational levers within advertising management to adapt to the complexities of the AI era. The tool allows users to define any stage—be it a landing page, LINE interaction, survey response, SQL conversion, negotiation, or final agreement—as a CV point. By strategically controlling these CV points, users can dictate how learning occurs within the advertising media, leading to more precise ad targeting that was previously unattainable, connecting only with users who exhibit high order rates and high lifetime value.

Case Study: Change of CV Points in a Beauty Clinic

For instance, by adjusting CV points, a beauty clinic improved its targeting strategy, demonstrating how DeepCV can effectively transform marketing approaches to suit specific business objectives.

Key Features of DeepCV

DeepCV stands out with its three unique features:
1. Flexible Data Management: Users have the power to manipulate conversion points at will. This enables the control of learning data that is sent to advertising media, granting an additional operational lever beyond simple changes to creative assets or bidding strategies.
2. Unmatched Targeting Precision: By selectively sending information about only those users who are desired, businesses can target high-value customers and active prospects that conventional settings cannot achieve. This freedom from typical media constraints maximizes return on ad spend (ROAS).
3. Rapid Daily PDCA Cycle: The tool encourages the setting of shallow CV points to ensure a robust flow of conversion data, which can be switched to deeper CVs once sufficient user data is gathered. This rapid adaptation enhances the learning process, allowing for quick decision-making unlike anything seen in traditional operations.

User Experience and Benefits

mela Co., Ltd. has received positive feedback from pilot users regarding DeepCV. For example, Sōji Ikeda, head of growth at the AI Division, emphasized the necessity of redefining “deep outcomes” in relation to business goals. He noted that DeepCV helps in defining true advertising media success, ultimately leading to reduced cost per acquisition (CPA) and increased lifetime value (LTV).

This tool is not merely a simple conversion tracker. Instead, it creates a direct link between advertising initiatives and CRM by identifying which customer interactions lead to high-value outcomes. This redefinition aids in the elimination of erroneous conversions that can lead to misguided business strategies, aligning marketing efforts with reality-based performance metrics.

Cost Structure and Trial Availability

mela Co., Ltd. is committed to offering competitive pricing for DeepCV, with a tiered pricing model designed to minimize risks based on the budget tier of each client. The company is currently inviting businesses to participate as pilot users for a month-long limited offer, highlighting the unique opportunity to explore the tool’s capabilities firsthand.

About mela Co., Ltd.

Founded in January 2021, mela Co., Ltd. aims to create a future without comparative decision-making struggles. The company actively engages in collecting and utilizing zero-party data and is focused on developing vertical business sectors such as personalized credit card platforms and human resource services. Through these efforts, it seeks to drive comprehensive growth across multiple fields. With the launch of DeepCV, mela Co., Ltd. is poised to facilitate an environment where humans can focus on what they do best while utilizing AI through mass adoption effectively.