#Japan #Tokyo #Asuken #ZENB JAPAN #AI Diet App

ZENB and Asuken: Innovative Advertisement Strategies for the Future of Food

As the landscape of digital advertising continues to evolve, brands face the dual challenges of customer acquisition and maintaining customer lifetime value (LTV). With the advent of social media, competition for conversion has become fierce. Amid this environment, ZENB Japan, known for its commitment to delivering delicious and healthy food services, stands out with its sustainable business practices.

On March 24, 2026, ZENB will host a free webinar showcasing how they leverage the Asuken platform, Japan’s premier AI nutrition management app with over 13 million members, to support their advertising efforts. The webinar will feature Yuki Matsunaga, Marketing Manager at ZENB Japan, who will provide insights into the effective utilization of the Asuken app for marketing purposes.

Asuken encourages users to reflect on their dietary choices through their daily meal logging feature. Under this framework, ZENB aims to maximize advertising effectiveness while genuinely aligning with user choices about food consumption. Matsunaga will discuss the rationale behind the company's decision to continue advertising on Asuken, revealing strategies that go beyond mere reach to impact user behavior positively.

Additionally, Yu Taro Nohara from asken’s media solutions division will present unique data utilization strategies associated with the Asuken platform. Participants can expect to gain practical knowledge about crafting effective cycles of planning, execution, and assessment (PDCA) for advertising campaigns. This includes insights on how to evaluate campaigns from both quantitative and qualitative perspectives, focusing not only on cost per acquisition (CPA) and click-through rates but also on branding impressions and user feedback.

Webinar Overview

Title:

Creating Effective Advertising Strategies through Continuous Engagement: Insights from Successful Brands Using Asuken

Key Points:

• - Investment Decisions for Continuous Advertising: Understanding the logic behind resource allocation, how to differentiate between advertising platforms, and internal evaluation metrics.
• - Maximizing Results through PDCA: What metrics guided consistent improvements after multiple campaigns, illustrating a successful iterative process.
• - Qualitative and Quantitative Evaluation Criteria: Leveraging key performance indicators (KPIs) like CPA and click-through rates while integrating user impressions and feedback into the advertising strategy.

Date & Time:

March 24, 2026, from 12:00 PM to 1:00 PM (JST)

Speakers:

• - Yuki Matsunaga

Manger of Marketing & Direct Division at Growth Channels, ZENB Japan. Matsunaga has a diverse background in advertising, starting in 2012 before joining ZENB in 2020, where she focuses on digital advertising and SEO strategies.

• - Yu Taro Nohara

Member of the Media Solutions Division at asken, he specializes in web marketing support. Since joining in 2025, he has been instrumental in aiding brands through Asuken’s advertising platform.

Target Audience:

• - Sales and marketing professionals at food manufacturers interested in Asuken’s data.
• - Professionals from food manufacturers facing revenue challenges.
• - Menu development and promotional plan strategists in food companies.
• - Individuals exploring analysis, collaboration, or advertisement planning utilizing Asuken data.

Host:

Asken Inc.

Participation Fee:

Free

Venue:

Online (Zoom)

Registration:

To register, please visit: Registration Link

Registration Deadline:

March 24, 2026, by 10:00 AM (JST)
Please note that the details of the webinar are subject to change. If the registration reaches capacity, it may close without prior notice. Participation may be restricted for individuals from competing businesses or non-targeted audiences.

About Asuken

Asuken is an AI-driven diet management app that allows users to log meals by simply taking photos or scanning barcodes, immediately showing calorie counts and nutrition summaries tailored to their personal dietary goals. The app, supervised by registered dietitians, offers feedback and advice, empowering users to reflect on their meals and enhance their food selection skills.

With over 13 million users and the largest number of app downloads in Japan's nutrition sector, Asuken aims to act as a personalized nutrition advisor for everyone, promoting a healthier lifestyle at every stage of life.

Key Metrics:

• - No.1 in downloads, sales, and active user numbers in Japan.
• - Over 130 million cumulative members.
• - 150,000+ menu options.
• - Over 100 billion recorded meal instances.

About Asken Inc.

Asken Inc. combines nutritional insights with technology to drive its mission of improving public health. The company operates both individual and corporate health programs, including its flagship Asuken app.

For more information, visit Asken Official Website.

The mentioned brands, products, or services are trademarks of their respective companies.