#United States #Santa Fe #superfood #Herbs Etc #ChlorOxygen

Herbs, Etc. Celebrates 2026 Mindful Award for Superfood Product of the Year

In a remarkable achievement for an industry leader, Herbs, Etc. has been honored with the 2026 Mindful Award for Superfood Product of the Year for its innovative ChlorOxygen® Lemonade Powder. This recognition from an independent consumer packaged goods program highlights the company's unwavering commitment to ingredient integrity and product excellence throughout its 57-year history.

A Legacy of Innovation and Quality

Founded in 1969 in Santa Fe, New Mexico, Herbs, Etc. has a long-standing reputation for producing quality herbal supplements rooted in practitioner expertise. The Mindful Awards, now in its eighth year, evaluates products based on strict criteria including ingredient transparency, sourcing ethics, and innovation. This year, the competition was particularly fierce, with over 2,500 nominations across various categories.

The introduction of ChlorOxygen® Lemonade Powder in February 2026, just six months prior to this accolade, marks a significant step for the company, focusing on providing consumers with a convenient, sugar-free supplement that aligns with contemporary wellness trends. With its core ingredient, chlorophyll, known for its natural energy and detoxifying benefits, this new product caters to modern, on-the-go lifestyles, addressing a growing demand for plant-based wellness solutions.

The new product delivers substantial health benefits with each serving, including:

• - 50mg of chlorophyll
• - 3 grams of dietary fiber
• - Zero sugar content
• - Completely vegan ingredients
• - Convenient single-serve stick packs

The Heart of the Matter

What distinguishes Herbs, Etc. from its competition is its philosophy centered on genuine ingredient sourcing and small-batch formulation. As Dan Coyle, President of Herbs, Etc., remarked, “This recognition means something to us because of what it's based on. We didn't win this because of a marketing campaign. We won it because we've been committed to doing things right for 57 years — fresh plants, honest formulas, no shortcuts.” This sentiment reflects the brand's strategy of prioritizing quality over flashy marketing, leading to their success in the saturated supplement market.

Sara Steinbeck, the Director of Sales and Marketing, emphasizes that while many products boast appealing labels, few possess the meticulous sourcing practices and extraction expertise that Herbs, Etc. is known for. The recognition from the Mindful Awards serves to reinforce consumer education around making informed choices about their wellness products.

ChlorOxygen® Lemonade Powder has already gained traction since its launch, positioned as a complement to the flagship ChlorOxygen® liquid chlorophyll supplement which has long been a top-seller in the natural products channel. With its innovative format and significant health benefits, the product represents the company’s dedication to meeting the evolving needs of health-conscious consumers.

Availability

Health enthusiasts and consumers interested in exploring the benefits of ChlorOxygen® Lemonade Powder can find this innovative product on various platforms including the official website, Amazon, Whole Foods, Sprouts, and many other independent natural retailers.

About Herbs, Etc.

With over half a century of pioneering work in modern herbal medicine, Herbs, Etc. remains committed to crafting herbal remedies from organic plants and materials sourced from environmentally conscious suppliers across North America. Their proprietary extraction methods are designed to retain the potency of the botanicals, ensuring that each product delivers genuine health benefits. Trusted formulations such as Deep Sleep®, ChlorOxygen®, and Allergy ReLeaf® are now found in outlets nationwide, underlining the brand's impact in the herbal wellness market. To learn more, visit www.herbsetc.com.