Zoff and and ST Collaborate for Unique Eyewear Collection with Popular Staff

A New Collaboration: Zoff x and ST

Zoff, a prominent eyewear brand managed by Intermestic Inc., is set to launch an exciting eyewear collaboration with Bayako, a popular staff member from the official web store and ST, on March 13, 2026. This anticipated release marks the third installment in their collaborative series, bringing unique designs that reflect Bayako's personal style and insights.

About and ST

and ST is the official web store of the AND ST HD Group, showcasing over 40 brands including renowned names such as GLOBAL WORK, niko and..., and studio CLIP, among others. Bayako, recognized for her down-to-earth personality and approachability, boasts over 400,000 followers across various social media platforms. With a solid background in apparel product direction and staff development, she is a well-respected figure within the fashion community.

The Collaboration

This partnership promises eyewear infused with Bayako's authentic preferences and ideas. The collection features two types of photochromic sunglasses available for ¥14,400 each. These sunglasses are designed to merge practicality with style, ensuring wearers can enjoy them in various settings, from everyday wear to outdoor activities.

Product Details

- Types: Two models of photochromic sunglasses in brown and gray.
- Release Date: Friday, March 13, 2026, starting at 12:00 PM.
- Retail Location: Available exclusively at Zoff and ST locations.
- Special Page: More details can be accessed on the official page here.

Features of the Sunglasses

1. Individual Style: These sunglasses are described as clear yet unique, lightweight while still impactful in appearance. They are suitable for daily wear and leisure activities, appealing to all ages and genders.
2. Color Options:
- Brown: Soft and warm, perfectly matches sweet, casual outfits.
- Gray: A color well-suited for men, the darker gray complements any outdoor adventurer's outfit.

Profile: Bayako

Bayako began her retail career as a part-time staff member at GLOBAL WORK in Niigata. Her simultaneous engagement in social media led to recognition and a transition to a corporate position in February 2024. Balancing roles as an influencer, apparel director, and staff developer, she embodies a relatable and authentic character that resonates with her followers. You can discover more about her journey and projects through her profiles on various platforms:

For More Information

For inquiries related to the online store, you can contact Zoff's customer service at 0120-013-505 during business hours (Weekdays from 11 AM to 6 PM).

This collaboration between Zoff and and ST promises to deliver eyewear that not only serves style but also the genuine tastes of fashion enthusiasts, making it a must-have collection in 2026.