#Japan #Shinagawa #Amana #AI Branding #Brand Guidelines

Upcoming Webinar: Next-Generation Brand Guidelines in the Age of AI

On August 6, 2026, Amana Inc. will host an online seminar titled "Exploring Next-Generation Brand Guidelines: Designing Brand Worlds with Rules Protected by AI". As generative AI continues to serve as the foundation for creating materials ranging from documents to advertisements, companies now face the challenge of preserving brand consistency in their guidelines.

The Challenge with AI in Branding

AI is incapable of fully replicating the human-touch elements of brand guidelines, leading to variations in output that can weaken established brands. In the first part of this seminar, attendees will learn how to implement brand guidelines in a format that is understandable by AI, ensuring consistent output that adheres to desired standards. This framework acts like a "guardrail," allowing for flexibility while maintaining brand integrity.

In the second part, the focus turns to how AI can go beyond mere protection of brand identity. While guarding against dilution in brand message, AI needs to be directed artfully to create an exclusive brand narrative. Here, the synergy between machine-driven outputs and human creativity is highlighted; AI should ensure consistency, while uniquely human contributions bring the brand to life.

Meet the Speakers

Constance Rika

Constance is the Chief Creative Officer of Amana and serves as the A3 Director and Prompt Architect. With a dynamic visual design skill set and an international perspective, she specializes in creating impactful and meaningful experiences. She aims to generate new value through innovative approaches to digital branding and visual prototyping, transforming existing ideas into fresh insights for creative projects.

Ryo Sugiyama

A project designer at Amana, Ryo has been involved in numerous initiatives related to corporate branding, business development, and talent growth. His role focuses on strategic planning and facilitation, guiding projects towards success. He has also organized creative talent development programs like the Amana Creative Camp and the Great RIVER initiative, and gained valuable experience through secondments with NTT Communications and Anchorstar.

Who Should Attend?

This webinar is perfect for:

• - Brand managers and professionals involved in creating and implementing brand guidelines.
• - Those who have established brand books but find them underutilized in practice.
• - Individuals considering rebranding alongside AI integration.
• - Team members noticing a decline in content quality and brand consistency as AI is increasingly used for content creation.

Event Details

• - Date: August 6, 2026
• - Time: 12:00 PM – 12:50 PM
• - Capacity: 100 participants
• - Fee: Free
• - Registration URL: Register Here
• - Contact: Tel: 03-3740-4011, Email: [email protected]

About Amana Inc.

Established in 1979, Amana began as an advertising photography production company. Over the decades, it has grown into one of Japan's largest creative studios, providing services ranging from still images and videos (TVCM and web videos) to CG work (retouching, 3DCG, and apparel CG). Today, leveraging its rich creative resources and extensive knowledge from handling over 10,000 annual projects, Amana focuses on transforming communication for clients, helping convey values that move people through creativity. Additionally, with its proprietary solutions, the company supports clients in enhancing communication strategies and promoting digital transformation.

Company Overview

• - CEO: Akihiro Kaneko
• - Location: 2-2-43 Higashi-Shinagawa, Shinagawa, Tokyo
• - Founded: April 1979
• - Capital: 100 million yen
• - Employees: 520 (as of January 1, 2026)
• - Business Activities: Visual communication, brand design, content marketing, prototyping, multimedia production, and various promotional strategy planning.
• - Website: Amana Official Site