Exciting Collaboration: Sugar Butter Tree and Nescafe Harajuku Café Opens for a Month!

A Flavorful Collaboration: Sugar Butter Tree and Nescafe Harajuku

The renowned butter cereal sweets specialty store, Sugar Butter Tree, is thrilled to announce its collaboration with Nescafe Harajuku from August 1 to August 31, 2025. This exciting partnership celebrates the 15th anniversary of Sugar Butter Tree, established in 2010, with a month-long offering of exclusive sweet delights.

Celebrating 15 Years of Sweetness

Throughout 2025, Sugar Butter Tree is expressing its gratitude to its loyal clientele with several delectable plans, and one of the highlights is the exclusive collaboration café with Nescafe Harajuku. During this limited period, customers can indulge in unique desserts made with signature ingredients from Sugar Butter Tree while enjoying special promotions and gifts.

Exclusive Dessert Menus

Two standout items will grace the collaboration menu:

1. Sugar Butter Sand Tree Coffee Parfait
This sumptuous parfait features layers of passionfruit and roasted tea jelly, coffee blancmange, and is topped with whipped cream, white chocolate ice cream, and coffee gelato. Adding a delightful crunch are the effervescent coffee meringue and the classic Sugar Butter Sand Tree, creating a dessert that is truly a feast for the senses.
Price: 1,680 yen (tax included)

2. Sugar Butter Sand Tree Caramel Cafe Cheesecake
A rich cheesecake is paired with a bittersweet caramel coffee sauce and topped with whipped cream. The dessert is completed with the addition of the iconic Sugar Butter Sand Tree, providing the perfect contrast of textures. Cocoa powder artfully decorates the plate, portraying the symbol of Sugar Butter Tree, making this dessert visually stunning as well.
Price: 730 yen (tax included)

Experience Nescafe's Premium Ice Coffee

Nescafe Harajuku will also serve its specially formulated ice coffee, ensuring a refreshing pairing with the desserts. This ice coffee is created using the proprietary ‘Crystal Frozen’ method, resulting in a crisp taste and delightful aroma that coffee lovers will relish.

Special Promotions

In addition to the exquisite desserts, customers who order any collaboration menu item will receive a complimentary Sugar Butter Tree treat of their choice from a selection of five flavors, including both regular and region-specific limited editions. This enticing offer is available while supplies last, with a total of 3,000 items distributed over the month.

Café Details

- Location: Nescafe Harajuku, 1-22-8 Jingumae, Shibuya, Tokyo
- Operating Hours: 11:00 AM - 8:00 PM (Last Order 7:00 PM)
- Promotion Duration: August 1 to August 31, 2025

This collaboration not only offers fans of Sugar Butter Tree an opportunity to try limited-edition flavors but also invites new customers to discover what has made this brand a staple in Tokyo's confectionery scene.

About Sugar Butter Tree

Crafted under the guidance of the celebrated confectionery brand Gin no Budo, Sugar Butter Tree has carved a niche in the realm of butter cereal sweets with its unique recipes and impeccable taste. Their signature product, the Sugar Butter Sand Tree, has become a favorite among both locals and tourists alike.

For more information, visit their official website:

Join us in celebrating a sweet month of indulgence from Sugar Butter Tree and Nescafe Harajuku!