#United States #San Francisco #DoorDash #Beverages #Untappd

Untappd Partners with DoorDash

Untappd, a leading platform for discovering and rating beverages, recently announced a strategic partnership with DoorDash, a prominent player in local commerce. This collaboration is set to significantly enhance the way customers interact with beverage listings on DoorDash's platform.

Expanding Beverage Discovery

This new partnership will enable DoorDash to tap into Untappd's extensive database, which features over three million beers and various beverages. As a result, customers using DoorDash will have access to detailed descriptions and key information about products they are interested in, such as beverage styles, Alcohol by Volume (ABV), International Bitterness Units (IBU), packaging images, and much more. This initiative aims to enrich the search and decision-making experience for consumers, making it easier for them to find the perfect beverage.

Enhanced Tools for Producers

In conjunction with this partnership, Untappd has introduced an improved Producer Beverage Management tool designed to offer beverage producers greater control over their product listings. This user-friendly tool allows producers to manage their catalogs effectively, ensuring that their product information is accurate and up to date. Producers can provide better imagery, descriptions, and style tags, not only on Untappd but also on partner platforms like DoorDash. Currently, more than 5,000 beverage producers are actively updating their product listings on Untappd, showcasing the growing demand for transparency and detailed information in the beverage market.

Kyle Roderick, Chief Product Officer at Next Glass (the parent company of Untappd), emphasized that this partnership is a transformative opportunity for beverage producers, enhancing their visibility among consumers who are looking to order craft beverages through DoorDash. By creating a richer customer experience, producers can now better align their offerings with market demands.

A New Era for Beverage Sales

This collaboration not only aims to improve customer experience but also signifies a trend within the beverage industry to provide customers with comprehensive product data. By giving small and independent producers a platform to showcase their products, this partnership will foster stronger market connections and accelerate growth opportunities for these businesses.

Easy Access for Consumers

The enhanced beverage discovery experience is now live on the DoorDash platform. Customers can visit www.doordash.com to explore the new features or download the DoorDash app from the Apple App Store or Google Play Store to start ordering.

About the Partners

DoorDash, listed on NASDAQ under the symbol DASH, has rapidly become one of the world's leading local commerce platforms since its inception in 2013. With over 30 country expansions, it continues to drive economic growth by connecting consumers with local businesses seamlessly.

Similarly, Untappd, owned by Next Glass, boasts over 11 million global users, catering to the discovery of beverages, breweries, and beverage retailers. The Untappd app, available for free on major platforms, allows users to search and discover breweries, beverage selections, and more, playing a vital role in the evolving beverage landscape.

In conclusion, the partnership between Untappd and DoorDash marks a significant step forward in enhancing consumer access to detailed and dynamic beverage information, benefiting both producers and consumers alike.