Kimuraya Sohonten, a renowned bakery rooted in tradition and innovation since 1869, is set to release a delightful new series of breads just in time for spring. From April 1, 2026, local supermarkets in the Kanto region will showcase three new additions to their 'Ippin' series, which aims to celebrate the rich flavors of Japan in a simple yet luxurious manner.
New Product Lineup
1.
Ume Shiso Chicken Bun
This delectable bun features a savory blend of chicken topped with a refreshing ume shiso sauce, and is adorned with ume mayo for an extra zing. Priced at 237 yen (tax included), it's perfect for those looking for a light yet satisfying bite.
2.
Yomogi Steamed Bun
Infused with the aromatic essence of yomogi (mugwort), this steamed bun brings together the unique taste of the herb with sweet red bean paste. Topped with black syrup, this treat is priced at 172 yen (tax included) and will surely captivate your palate.
3.
Apricot Anpan
This bun envelops a flavorful apricot filling that balances tartness with sweetness, enhancing the taste profile. Encased in a dough made with sake yeast and finished with apricot jam, it is priced at 259 yen (tax included).
Launch Details
- - Release Date: April 1, 2026
- - Available At: Supermarkets and retail stores in the Kanto region
- - Note: Product names, prices, and availability are subject to change.
What is 'Ippin'?
The 'Ippin' brand concept encapsulates the beauty of Japan's culinary heritage while offering a touch of indulgence in every bite. The new lineup aims to reflect the long-standing commitment Kimuraya has maintained since its inception, crafting products that are cherished by customers for generations.
A Legacy of Quality
Kimuraya Sohonten has consistently dedicated itself to providing safe and high-quality products while evolving with the times. The company believes in the power of respect for history combined with the relentless pursuit of culinary excellence. The products reflect a profound understanding of customer preferences and showcase the delightful variety that's been a hallmark of Japanese baking.
The bakery pioneered the anpan, a staple in Japanese culture, and continues to innovate while honoring traditional recipes. Their commitment to quality and community fosters an environment where new tastes can flourish, bringing joy to customers and contributing to the advancement of culinary culture in Japan.
About Kimuraya Sohonten
- - Company Name: Kimuraya Sohonten Co., Ltd.
- - Headquarters: 1-6-18 Ariake, Koto-ku, Tokyo
- - CEO: Mitsukazu Kimura
- - Business Focus: Production and sale of various breads, wagashi (Japanese confections), and Western pastries.
- - Founded: 1869
- - Website: Kimuraya Sohonten
- - Online Shop: Kimuraya Online
- - Social Media:
-
X (Twitter)
-
Instagram
-
Facebook
-
LINE
For inquiries, customers can reach out to the Kimuraya customer support hotline at 0120-01-4873, available from 9:00 AM to 5:30 PM (excluding Sundays and holidays).
Experience the joy of traditional Japanese flavors with Kimuraya's latest offerings, bringing a fresh twist to your springtime snacks!