#Japan #Penguin Bakery #Ueda #Ueda City #Morihico

Exciting Opening of Penguin Bakery in Ueda City!

The popular Penguin Bakery, known for its fresh bread made from Hokkaido wheat, is expanding its reach with a new store set to open in Ueda City, Nagano on June 12, 2026. This will mark the second location in Nagano Prefecture and the 67th store nationwide. The bakery aims to become a part of the local community, providing delicious baked goods and a cozy atmosphere for residents.

As part of this new venture, Penguin Bakery will offer not just their signature baked items, but also feature coffee from the renowned coffee shop Morihico, which is celebrated for its specialty roasted beans sourced from Hokkaido. The collaboration aims to deliver delightful pairings of fresh bread and exquisite coffee, catering to the everyday needs of the Ueda community.

Store Details

• - Address: 490 Kamihata, Ueda, Nagano 386-1103
• - Hours: 10:00 AM – 7:00 PM (until the day's bread sells out)
• - Parking: Available

Located within the Green Park Shiodano, a shopping facility appreciated by around 150,000 locals in Ueda City, the bakery intends to support the community by making fresh bread easily accessible. The product lineup will include items perfect for breakfast, snacks, and even gifts, ensuring something delightful for every occasion.

Signature Products to Look Forward To

Among the offerings, the standout “Tobenai Shokupan” (a unique type of bread) has won the hearts of many bread enthusiasts nationwide, priced at 380 yen per loaf and 720 yen for two. Crafted from 100% ‘Yumechikara’ wheat without the use of eggs, dairy, honey, butter, or margarine, this bread is an excellent option for children and those with food allergies.

In addition, the bakery boasts award-winning curry bread, which has won the highest gold award at the Curry Bread Grand Prix for multiple years. Highlights include the savory “Hokkaido Beef Curry Bread Fondue” and the delectable “Shrimp Curry Bread Fondue”, both epitomizing the rich flavors of Hokkaido in each bite.

A Perfect Pairing: Bread and Coffee

Visitors to Penguin Bakery Ueda Shiodano can also indulge in Morihico's coffee, available for takeout. Originating from a quaint, renovated house in Sapporo, Morihico is acclaimed for its unique blends tailored to suit the environment of Hokkaido. The rich taste experience promises to complement the fresh bread beautifully, making for an exceptional culinary outing.

Local Delights to Enjoy

In addition to the famous breads, the new bakery will offer local specialties from Hokkaido like “Sangi Kushi”, a winner of two gold awards at the Karaage Grand Prix, and “Toge no Ageimo,” fried whole potatoes. These local delicacies, paired with freshly baked goods, will enhance the overall dining experience.

About Penguin Bakery

Founded on the principle of using the best wheat from Hokkaido to create bread that everyone can enjoy, Penguin Bakery has garnered a loyal customer base across Japan. The name reflects the brand’s philosophy of perseverance and progress, inspired by the adorable waddling of penguins.

As the new store opens its doors, Penguin Bakery continues its mission of bringing the delicious taste of freshly baked bread made from Hokkaido wheat closer to communities across Japan, ensuring that each customer finds a “small joy” in their everyday life.

Feel free to stop by and discover your favorite baked goods soon at Ueda’s newest gem!