Tobu Top Tours Joins Project to Enhance Infrastructure Tourism at Shinjuku Bus Station

Enhancing Infrastructure Tourism at Shinjuku Bus Station

On May 28, 2023, Tobu Top Tours Co., Ltd., headquartered in Sumida, Tokyo, announced its partnership with the "Shinjuku Bus Terminal Infrastructure Tourism Enhancement Project Council". This collaboration aims to carry out facility tours and boost the region’s attractiveness through infrastructure tourism initiatives.

The project aligns with a larger initiative launched by the Ministry of Land, Infrastructure, Transport and Tourism to expand infrastructure tourism, with Shinjuku Bus Terminal designated as a model area starting in April 2024. As part of this initiative, the council selected Tobu Top Tours as a collaborating entity, leading to the formalization of this agreement.

In light of this agreement, Tobu Top Tours plans to implement a centralized ticketing system for bus tickets and tourism products, along with organizing facility tours at Shinjuku Bus Terminal. These efforts are anticipated to not only enhance infrastructure tourism but also invigorate local tourism and community engagement.

Basic Concept of Infrastructure Tourism at Shinjuku Bus Station

1. Discovering the Unseen Mechanics: The project involves designing and conducting infrastructure tours that uncover the complex structures and operations underlying Shinjuku Bus Station.
2. Local Tourism Support through Partnerships: By leveraging these infrastructure tours, the project aims to establish strong collaborations with bus companies and local tourism associations to bolster regional tourism efforts.

Key Collaboration Initiatives

1. Expansion of Ticket Sales Channels: The introduction of a unified sales system for bus tickets and tourism products will facilitate broader access for both domestic and international customers.
2. Conducting Infrastructure Tours: The project will focus on implementing infrastructure tourism activities, including guided facility tours, to showcase the innovative aspects of Shinjuku Bus Station.

Tobu Top Tours, through this collaboration, is committed to enhancing the appeal of Shinjuku as a vibrant and informative tourism hub. This initiative not only offers a unique glimpse into the infrastructure that supports transportation but also creates opportunities for strengthening community ties and supporting economic growth. The infrastructure tours are expected to begin as early as 2024, promoting Shinjuku Bus Terminal as a must-visit destination for both locals and tourists alike. Overall, this initiative represents a significant step in marrying tourism with the structural marvels of urban infrastructure.